Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays. Do release some relevant data. Do use editorial calendars.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation. AI is not a magic bullet.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Realize you have to be smart and creative, and work hard to earn their attention. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

AUGUST 14, 2018

21% said “AI/machine learning [for analysis] on the back end;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

Buzzstream

MARCH 7, 2024

The key aspects it looks at are: Does the content provide original information, reporting, or analysis? Shouldn’t we always be writing content in this way? You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62

System Google Policies Guidelines 62

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

OnePitch

DECEMBER 13, 2022

During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] You name it, we cover it but, again, with that in-depth analysis.”. [00:02:34] Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Purporting otherwise is going to keep the Bad Pitch Blog very busy. Creativity is nice. Are you seeing more analysis in PR measurement? Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. You need to plan, then write your strategy based on these findings. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 123

Software Pitching Ethics Privacy 123

Critical Mention

AUGUST 2, 2018

With AI, PR will be able to access all of the benefits that data analysis can bring, including a better understanding of the digital world. Before when PR pros wanted to pitch to the press, they’d need to build their lists of journalists. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 100

Interviews Publicity Technology Social Media 100

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio.

Digital PR 83

Digital PR Data Survey Construction 83

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. At Prohibition, we have a robust three stage process covering social media listening, audience insight and content and channel analysis. Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. And that results in poor results. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

How To 52

How To eBook Wikipedia Viral 52

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. A 2017 analysis of 1.4 92 percent focus on building new audiences. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Tools such as SWOT (strengths, weaknesses, opportunities and threats) and PESTLE (political, economic, social, technology, legal and environmental) analysis are useful to help define a micro or macro environment. #5 7 Creative. 5 Insights. This relates to channels.

Writing 106

Writing Publicity How To Measurement 106

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. And with that, let’s get into the first part of my analysis… the dreaded self-assessment. . Questions like, “Do I enjoy writing for Journalistics?”

Blogging 64

Blogging Analytics Google Writing 64

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Does it offer insightful analysis or interesting information beyond the obvious? But your time is better spent writing better content.

How To 71

How To SEO Google Examples 71

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. And with that, let’s get into the first part of my analysis… the dreaded self-assessment. . Questions like, “Do I enjoy writing for Journalistics?”

Blogging 40

Blogging Analytics Google Writing 40