Analysis Creativity Infographics Writing 
Contently - Strategy
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. It will help you focus on exactly what you need to cover and where.
Sword and the Script
FEBRUARY 16, 2019
I sense we are reaching that point in marketing, with respect to data and creativity. Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”.
Newsfile
JANUARY 30, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.
Sword and the Script
FEBRUARY 10, 2018
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.
Newsfile
JANUARY 24, 2024
Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester.
Cision
DECEMBER 20, 2017
Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”
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