NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 106

Communications Viral Case Study Exercises 106

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 131

Brand Branding Film Insurance 131

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? PR teams leverage viral marketing to amplify brand messages and increase visibility.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. That’s why companies in the B2B industry should be investing in establishing a unique brand image. Competitor Brand Images. ”, says 5WPR CEO Ronn Torossian. Social Media.

Brand 60

Brand Branding B2C B2B 60

Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. Based on the in-depth analysis of the story and with input from leading PR experts, CARMA has identified six key lessons we can all learn from Captain Tom’s success.

Viral 71

Viral Analysis Television Radio 71

Reputation Us

MARCH 16, 2022

Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. If truth is the new lie, and trust is the new misinformation, where does this leave your company? Wake up America!

Reputation 78

Reputation Government Film Viral 78

NewsWhip

FEBRUARY 8, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. This continued success has been reflected in the company’s financials, according to reporting from Axios , with the company hitting $100 million in 12-month revenue.

Facebook 145

Facebook Web Viral Sports 145

NewsWhip

JUNE 2, 2020

Company Size. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

SEPTEMBER 14, 2017

A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted. Companies like Mozilla are finding opportunities to create trust around news through third-party tools. The PR Playbook.

Journalism 309

Journalism Study Social Media Resources 309

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! neglected to mention the mattress company sponsoring the tour. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

NewsWhip

APRIL 6, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. There was a big shakeup in the rankings this month as the Daily Mail dethroned the Daily Wire as the most engaged publisher on Facebook for the first time in more than a year. .

Facebook 88

Facebook Viral Sports Analysis 88

Cision

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. Check out Jonathan Hemus’s company website: www.insigniacomms.com. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. Follow Agnes + Day on Twitter: @agnesdayinc.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

NOVEMBER 3, 2021

Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. Its analysis focuses on political affiliations, biased word choices, and sourcing. . “I’m really proud of the final product.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. This is especially true for companies selling B2B tech and services lacking sexy, mainstream appeal. People and companies buy from brands they know and respect. And why not?

B2B 120

B2B Strategy Case Study Interviews 120

NewsWhip

AUGUST 12, 2021

The biggest piece of owned content was his blog post “ Flying to space onboard Virgin Galactic ”, which had 287k engagements on Facebook and was second on the list of most engaged with articles about the two companies. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Perhaps your company made headlines for the wrong reasons. An Eye on Online Reputation. Managing Reputational Risks.

Reputation 118

Reputation Google Crisis Management Engineering 118

Doctor Spin

NOVEMBER 17, 2023

It’s a cognitive bias that can impede critical thinking and thorough analysis. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. Correlation Do Not Equal Causation —This principle is a critical reminder in data analysis and scientific research.

How To 52

How To eBook Wikipedia Viral 52

NewsWhip

DECEMBER 4, 2019

Company Size. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . APCO: trend analysis and geo relevance. CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing.

Analytics 78

Analytics Case Study Data Reputation 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Steve Barrett: We’ve all seen those go viral haven’t we? That’s fantastic!” “We We were in this publication and we had an executive showcased.” .

Media 202

Media Storytelling Technology Data 202

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. You question it, and want to see the data.

Data 60

Data Viral Analytics Analysis 60

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. What causes a crisis to go viral? This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You want to download the data and do your own analysis. Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. You question it, and want to see the data.

Data 60

Data Viral Analytics Analysis 60

ZudePR

MAY 17, 2016

appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Here are three top tips. #1: 1: Read this data-driven recent article on BuzzSumo. Print it out. A version of this article first appeared as a guest post on MuckRack. The post Who Wants to Know How to Craft a Powerful Headline?

How To 60

How To Tools Writing Viral 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. Bryan: Yeah, no, it is.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

FEBRUARY 7, 2017

That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Give our services a try. Talk to Us!

B2B 60

B2B Blogging Data Survey 60

Beyond PR

MAY 12, 2017

The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

APRIL 19, 2022

The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness. Especially when your company, or an important person within it, is being written about and gaining attention online.

Analysis 148

Analysis Viral Employee Crisis 148

Sword and the Script

MARCH 22, 2016

His company has previously conducted PR firm billable hour survey research for the larger agencies. Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60