Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives.

Analysis 195

Analysis Report Measurement Data 195

NewsWhip

JUNE 9, 2023

In today’s constantly evolving digital landscape, reputation management is more important than ever for companies attempting to gain a competitive edge. These sophisticated platforms enable companies to gain a comprehensive understanding of the public opinion of their brand, industry, or product.

Analysis 60

Analysis Tools Brand Branding 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. Nothing is worse than getting a guest post on a website only for that website to get hit by an algorithm update.

Analysis 90

Analysis SEO Guidelines Google 90

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

Company 117

Company Analysis Reputation Content Marketing 117

Onclusive

FEBRUARY 15, 2024

And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. Did you know 73 percent of respondents expect companies to understand their unique needs and expectations? On top of that, 62 percent of respondents think companies should anticipate their needs.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

NOVEMBER 17, 2022

New analysis of commitments to emissions reduction and data from the 2000 largest public and private companies around the world reveals that while more than one-third (34 percent) of the largest companies are now committed to net zero, nearly all (93 percent) will fail to achieve their goals if they don’t at least double the […].

Company 78

Company Analysis Data Publicity 78

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. The company was by far the most successful in demonstrating its AI capabilities, and had more engagement on its owned channels than any other. .

Company 148

Company Web Ethics Analysis 148

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Shift Communications

JUNE 14, 2023

These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Shift Communications

JUNE 14, 2023

These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. Companies that do not have authentic insight or observations are risking their brand reputation among these audiences by “dogpiling” on the topic.

Company 78

Company Strategy Marketing Technology 78

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. A case study is an in-depth analysis of your products or services. Photo courtesy of Pexels. Leverage Social Media.

Company 98

Company Communications Case Study Engineering 98

Onclusive

JANUARY 24, 2023

You could argue that it’s unimportant if companies are moving in the right direction. As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

You could argue that it’s unimportant if companies are moving in the right direction. As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are.

Analysis 195

Analysis Media Financial Reputation 195

Bianchi Biz Blog

MARCH 4, 2021

companies, who lag behind their European counterparts, leaves big blind spots for investors. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. We could see that the European indexed companies perform better.

Report 87

Report Company Financial Study 87

Agility PR Solutions

OCTOBER 21, 2019

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. The post Are you using customer profile analysis?

Analysis 87

Analysis Meeting Data Consumer 87

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. There are three simple ways to measure the value of PR this year.

Measurement 334

Measurement How To Retail Analysis 334

Stern + Associates

AUGUST 8, 2022

Companies may not know they are vulnerable, but malicious hackers do, and they go hunting for unprepared and unprotected victims. The Securities and Exchange Commission has recently proposed new rules for cybersecurity risk management, strategy, governance and incident disclosure by public companies. CYBER-PREPARING FOR THE FUTURE.

Analysis 62

Analysis Government System Policies 62

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 286

Financial Blogging Mobile Analysis 286

Agility PR Solutions

MAY 27, 2020

Technology companies are placing more importance on environmental, social and governance (ESG) practices, driven by the current COVID-19 pandemic situation, regulatory requirements and investors’ expectations, according to new analysis from professional services network KPMG.

Company 78

Company Government Analysis Survey 78

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. We worked with Fast Company to explore the attitude of 500 creative professionals. This analysis is a wake-up call,” said Karen Strauss. Thanks for stopping by.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Establish your measurement framework.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That point that really stands out for me is the impact of early-stage companies.

B2B 131

B2B Study Marketing Education 131

NewsWhip

MARCH 10, 2021

We’ll start with which companies drove the most engagement. . For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. The top articles about plant-based meat alternative companies. The most engaged vegan meat alternative brands.

Company 78

Company Marketing Product Launch Viral 78

Agility PR Solutions

JUNE 6, 2023

Data-as-a-Service (DaaS) is a cloud-based service that provides businesses with access to large volumes of structured and unstructured data for various purposes, including market research, product development, and customer analysis.

Data 154

Data Analysis Company Marketing 154

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Agility PR Solutions

DECEMBER 4, 2023

These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.

Trends 106

Trends Analysis Consumer Company 106

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Brand sentiment and consumer behavior. This is the most unexpected finding of all.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JULY 27, 2020

Monitoring, analysis and reporting have never been easier with a robust set of workflows and functionality including the first and only “one click” PowerPoint report builder, Here’s more on what makes Onclusive’s media monitoring unique: Simplify analysis with a comprehensive, integrated solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. More and more companies are relying on automated software to handle tedious tasks. This provides customers with faster resolutions while freeing up human resources for other tasks within the company.

Technology 243

Technology Customer Service Software How To 243

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values. We all need top-quality analysis, insights and objective advice to do that. As a result, we’re an entrepreneurial group. We value that spirit and feel it has been a driver of our growth and success.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333

Trends Industry Government Data 333

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Some of this is a natural outgrowth of age. Don’t do it.

Company 98

Company Survey Pitching Report 98