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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

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Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

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Israel Automotive Technologies Worth Watching

5W PR

But those opting for alternative transportation like scooters are left in the dark. The platform sets out to offer the safest and easiest route for those that prefer these modes of transportation. With one app and one membership, consumers have their choice of transportation between cars, mopeds, bikes, and scooters.

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Consumers Want to Travel, Here are PR Strategies that Will Make Them Book The Trip

5W PR

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. By ranking organically, destinations can guide potential travelers directly to their shores.

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Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow

Bianchi Biz Blog

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? Typical Length: Average 15 minutes Frequency: Every Tuesday and Thursday Electrek.co

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How to Communicate Rising Costs and Price Increases with Consumers

5W PR

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. They should clearly explain the reasons behind the adjustments, such as increased production costs, inflation, tariffs, or other market forces.