Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

The Hoffman Agency

SEPTEMBER 28, 2023

Being a member of the sustainability taskforce, my carbon footprint is something I’m quite conscious of, and I’m a staunch believer in using public transportation or manual travelling in my daily life. “In The post Work Away Week: Bringing together teams, cultures, and perspectives appeared first on The Hoffman Agency.

Transportation 36

Transportation Airlines Travel Local 36

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Landis PR

JANUARY 3, 2024

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.

Transportation 59

Transportation Film Television Education 59

5W PR

SEPTEMBER 8, 2019

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Is something like this a good fit for your brand? This is just an example.

Transportation 74

Transportation Advertising Advertising Consumer 74

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Not even the perky nature of PR professionals can mask the fact that 50 percent of those on the agency side think the same thing. Forget the football game.

Creativity 122

Creativity Communications Storytelling Transportation 122

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients.

Banking 96

Banking Film Transportation Financial 96

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Shift Communications

OCTOBER 19, 2018

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. Marketing Analyst. Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. There are four sizes of turnkey AutoMobili-D exhibit packages, ranging from 300 sq.

Automotive 78

Automotive Mobile Technology Transportation 78

Critical Mention

OCTOBER 29, 2018

Free transportation within two miles. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. The school provides children with: Free tuition. Free uniforms.

Sports 117

Sports Film Television Transportation 117

Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? What are the biggest PR and marketing mistakes brands make?

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Justus Fischer, Consultant, cometis AG.

Automotive 96

Automotive Study Report Transportation 96

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Shift Communications

AUGUST 22, 2018

I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Where exactly in Boston they were located (I don’t have a car, so I needed something that was easily accessible by public transportation). appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Internal 68

Internal International Transportation B2B 68

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Transporting it across state lines can land you in jail. Developing different personas can help guide the communications and marketing messaging more effectively.

Company 120

Company Newspapers Transportation Measurement 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Buzzstream

JANUARY 26, 2024

All of the spam guidelines are for sending to personal emails , so unless you send to personal Gmail and Yahoo addresses often, this likely won’t impact digital PRs and link builders as much as email marketers. TLS: Transport Layer Security is a communication protocol that encrypts emails to ensure secure communication.

Google 133

Google Guidelines SEO Reputation 133

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. There’s no pesky product development, storage, transport, pricing, sales or launch to deal with. Can you hear the Down Under lyrics being rewritten? “He

Transportation 71

Transportation Twitter Advertising Advertising 71

Shift Communications

AUGUST 10, 2015

Chances are you can’t name any, because these are fields where winners and losers change so fast that no brand has a chance to capitalize on a market lead. For example, social media marketers struggle to keep up with changes to the Facebook algorithm. Vice President, Marketing Technology. Think about the travel industry.

Strategy 60

Strategy How To Transportation SEO 60

Scott Public Relations

SEPTEMBER 26, 2018

The ability to immediately link a patient with their doctor and specialists for follow up as well as remove the barrier of transportation and time to visit the doctor’s office are both simple ways that telehealth tools improve care delivery. To read the white paper and learn how telehealth can become a sustainable reality, visit: [link].

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

The Hoffman Agency

APRIL 3, 2017

By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. After being in the PR industry for more than four years now, the marketing and branding efforts of both companies continue to amaze me — as I begin to examine how they succeeded in finding a place in my heart even as an adult.

Transportation 28

Transportation Mobile System Video 28

Waxing UnLyrical

DECEMBER 11, 2012

It wasn’t until I was older that my mom told me how one year, my dad sold his motorcycle (the only form of transportation he had) because if he didn’t, there wouldn’t be any presents under the tree. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency.

Transportation 83

Transportation Creativity Agency Communications 83

Shift Communications

MARCH 27, 2015

She suggested there is a real need for more established conduits to global markets, as well as a need to have local tech stalwarts provide more direct mentorship and network access to local entrepreneurs to help drive connections that can lead to valuation increase. Source: 2015 MassTLC State of Technology Report, pg 9.

Technology 60

Technology Local Transportation Leadership 60

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. But when it comes to the top tier, competition is the same in every market. If the reporters are in a different city, companies will fly them in and provide accommodations depending on budget.

Pitching 36

Pitching Transportation Conference Report 36

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Adam May. .”

Transportation 122

Transportation Social Media Corporate Agency 122

The Hoffman Agency

JULY 8, 2019

So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands? As PR and marketing professionals, our job is to create content that is not only pleasant to read, but that can also encourage the reader to move to the next step of their customer journey.

Storytelling 28

Storytelling Data Travel Writing 28

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. This Old Marketing. and Epic Content Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Offers Everyone enjoys a good deal, especially when it comes to package deals that include accommodation, activities, and transportation. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. How else would you transport a dozen elephants? Is your agency bringing creative thinking to the table? That’s not a creative illustration, that’s the real!

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Flatiron Communications

APRIL 15, 2015

It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. It had migrated to the agency’s lifestyle marketing communications team. A small group of us, sworn to complete secrecy, flew up to his research facility in New Hampshire. It was then called “Flywheel.”

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

5W PR

JULY 12, 2023

That’s information that can inform marketing strategies and product development. They can use this data to refine their offerings and tailor marketing efforts. It also helps them deliver more relevant and targeted marketing campaigns. This means beverage brands can carve a distinct niche in the market.

Brand 78

Brand Branding Transportation Consumer 78

5W PR

MAY 8, 2023

The current global economic landscape has presented many challenges for businesses including rising costs of raw materials, labor, transportation, and other operational expenses. They should clearly explain the reasons behind the adjustments, such as increased production costs, inflation, tariffs, or other market forces.

Consumer 88

Consumer Communications How To Transportation 88