Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. Wall Street Journal , with clickable links to bios and recent articles published by. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 75

Meeting Automotive Media Journalism 75

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]. 1% said SnapChat.

Survey 78

Survey Media Relations Report Media 78

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117

Sports Film Television Transportation 117

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Google provides multiple ways to do that from YouTube amplification, Google content network on media sites to Adwords. Her work led the agency to grow net revenue by more than 80 per cent.

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Google Analytics SEO Comparison 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Media and journalism. Build a Better Agency Summit. There’s no better way to improve your agency (and its bottom line) than to come together and learn together!”. Stop by his session and say hello!

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Conference Marketing Case Study Content Marketing 97

PR in High Definition

JANUARY 16, 2019

In fact, research published by Mary Sherlock and Danielle Wagstaff in the journal Psychology of Popular Media Culture recently showed that for women there’s a correlation between the frequency of Instagram use and depressive symptoms, self-esteem, general and physical appearance anxiety, and body dissatisfaction. I’m not alone in this.

Instagram 67

Instagram Ethics YouTube Social Media 67

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” Looking for an agency that can think big and execute?

Film 87

Film Ethics Employee Data 87

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. 17% more likely to be expanding beyond traditional agency partners.”. “18%

Marketing 78

Marketing Publicity Survey Study 78

Presspage

APRIL 20, 2018

There’s a lot of information out there, and if you don’t provide what reporters, bloggers or others need, they are likely to snag non-corporate images or pull videos from YouTube, says David Erickson, vice president of online marketing for the Minneapolis public relations agency Karwoski & Courage.

Video 84

Video Engineering Financial Infographics 84

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” We'd love to hear from you.

Education 107

Education Course Nonprofit Resources 107

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

OnePitch

JUNE 21, 2022

Then it was sold to Dow Jones, home of The Wall Street Journal and Barron’s and other financial media. If it’s somebody I haven’t seen in my inbox before, if I understand they’re kind of new, maybe if they work for an agency that I have worked with before, but I’ve never seen their name, right?

Financial 57

Financial Pitching Web Journalism 57

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. What goes on inside the newsroom is a mystery to most companies seeking exposure.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Journalistics

SEPTEMBER 10, 2021

If you’re lucky, you have an army of internal and agency resources dedicated to helping you feel the content machine – cranking out all sorts of content to keep the feeds full and to keep people clicking and sharing. You’re becoming a lot more personable in the process, and giving your audiences a chance to see who you really are as a brand.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. I often wonder who’s mentoring the junior ranks in the agency world.

Pitching 43

Pitching Journalism Tools Agency 43

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University.

Strategy 40

Strategy Brand Branding Journalism 40

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO and CBS have all accelerated the demise of real-time TV viewership on any given day. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ?

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO Â and CBSÂ have all accelerated the demise of real-time TV viewership on any given day. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 28

Media Mobile Pinterest Journalism 28

Prakkypedia

NOVEMBER 13, 2019

Helping relaunch southaustralia.com back in the heady days of gigantic website projects – big budgets, interstate agencies, teams travelling around SA to become immersed in our tourism gems before writing about them. The PR industry is sometimes the subject of derision, especially when aligned with ‘spin doctors’.

Radio 24

Radio Tourism Government Hotels 24

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. The mission of The New York Times is about the best journalism in the world and giving people accurate, timely information. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

MARCH 10, 2015

John Borthwick, CEO/co-founder, betaworks (via YouTube). It was based on a dubious survey: “Beyond the methodology, the survey was commissioned by Russian news agency Rossiya Segodnya. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia' You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Buzzstream

MAY 16, 2024

I mentioned in the intro that I receive lists like the one below from agencies almost daily (note that this is a different list, yet equally as sketchy): The sites truly doing this incognito may be less risky than others. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency.

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Blogging Google SEO Writing 62

PR Conversations

JANUARY 29, 2016

The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!). Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40