Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 113

Media Relations Media Survey Pitching 113

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 5) Cision unveils retargeting for earned media audiences.

Internal 64

Internal International Data Media 64

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Melissa Agnes

SEPTEMBER 7, 2014

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. So cool and important!).

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. This is because that country has some complicated media laws that make the media monitoring business difficult). The product does everything you’d expect from a media monitoring tool.

Tools 161

Tools Media Software Analysis 161

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage. As a global news agency, it operates in more than 235 locations across 94 countries.

Financial 52

Financial Media Analytics Data 52

PRSay

JUNE 28, 2021

My years of experience working in business development and client acquisition at global PR agencies would serve me well over the coming months. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Business is going well. The work is rewarding and interesting.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Reputation Us

JULY 26, 2023

About ReputationUs Based in Louisville, Kentucky and satellite offices around the United States, ReputationUs (RepUs) is a reputation management and crisis mitigation firm serving both national and international clients. Find out more at BlueOceanGlobalTech.com.

Reputation 78

Reputation Technology Crisis Corporate 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. More on this in a bit.) monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

Trends 124

Trends Data-Driven PR Data System 124

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4 all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Internal resources can quickly be tapped. Web copy/newsletters : As the face of your brand, your website must be a priority.

Case Study 100

Case Study B2B Resources Web 100

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management – we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. One of our most recent clients was a salon which we helped with PR, marketing, and launch strategy.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management- we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. We created a go-to-market plan and educated internal staff on how to support the new marketing initiatives!

Reputation 40

Reputation Media B2B Web 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!)

Tools 108

Tools SMB Survey Software 108

Flack's Revenge

MAY 17, 2018

It’s about the growing phenomena of state-sponsored actors bringing stolen info to the media (think North Korea’s hack of Sony; or Russia’s sharing of Democrats’ emails). Sometimes media eagerness for info can place the ethical challenge on the doorstep of PR. They see what’s happening on the dark web.

Ethics 120

Ethics Banking Journalism Guidelines 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. During my time in college, I harbored my skills in communication through various projects: designing social media pages, working on digital art projects and web development. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 154

Company Tools Technology Software 154

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Enter a topic or keyword, and it will display posts from the web. Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Shift Communications

NOVEMBER 10, 2016

For example, tweets and social posts of media coverage and reporter RTs/tags must be reviewed and posted in a timely manner. What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic? It should also inform your next 6-month PR plan.

Healthcare 144

Healthcare How To Analytics Mobile 144

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Enter a topic or keyword, and it will display posts from the web. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Enter a topic or keyword, and it will display posts from the web. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62