PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. If a company wants to be in a specific publication, agencies should find the best journalist and sell a story perfectly catered to their beat. Once an interview is set up, it’s important to prepare the spokesperson in a similar way.

Pitching 140

Pitching B2B Infographics Study 140

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. This could include blog posts, whitepapers, case studies, and infographics. FAQ What is a Tech PR Agency? A Tech PR Agency specializes in managing public relations for tech companies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Your PR agency will be able to guide you. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. . Each is based on my years of experience with agencies like Siege Media and The Grit Group. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media.

Content Marketing 60

Content Marketing Infographics Google SEO 60

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. Call to Action.

Small Business 85

Small Business Writing Engineering Infographics 85

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

JUNE 5, 2024

ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post. One study from ResumeBuilder.com used SurveyMonkey to craft a survey around the interview process from a company hiring standpoint. It has one of the broadest outreach markets, allowing for extensive coverage.

Digital PR 62

Digital PR Examples Strategy Survey 62

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening. What PR agencies look for in resumes – that’s another post for another time… coming soon.

How To 48

How To Agency Writing Interviews 48

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). The Maccabee agency published an entire post on content best practices. Step 3: Get Started. Prioritize.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency.

How To 120

How To Tools Exercises Viral 120

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JANUARY 14, 2017

This study reports that 75% of newswire journalists (Associated Press [AP], Reuters, Agence France-Press (AFP) prefer a newswire press release.”. Last year the majority favored an email alert with a link to [a] full press release (74%) or a newswire press release (21%). > The word photo offers a big boost. >

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

ReimaginePR

JUNE 27, 2016

As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Then you can share this story across your branding and all over your social media platforms. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

MaccaPR

JUNE 23, 2015

Lucky for us, agency friend and North Loop neighbor Megan Junius (right) is the owner of Peter Hill Design , a graphic design and branding firm whose clients have ranged from Beazley Accident & Health, DeGidio’s Bar & Grill, Open Arms of MN, Henson & Efron, Park Dental to Disney Garden and Newman’s Own Organics.

Social Media 48

Social Media Media Infographics Instagram 48

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. Ideally, with agencies or larger organizations. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR 20/20

MAY 23, 2017

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. We started to position our products through inbound—as innovative and well tested by doing interviews in the field—providing a better story around our product, our customers, and the overall experience.

Marketing 42

Marketing Leadership Engineering Education 42

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Writing 119

Writing Case Study Study Brand 119

Journalistics

JULY 6, 2013

Let’s take a look at your brand (or your clients for your agency readers). If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

Infographics 150

Infographics Course Survey Agency 150