Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 28, 2021

If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Google is Killing FeedBurner Email; Here are 4 Alternatives. If you want first-party data….

Blogging 135

Blogging Software Google Content Marketing 135

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be.

Mobile 100

Mobile SEO Reputation Web 100

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. With technology impacting most industries, it’s likely things have changed since then. I was hooked. ” My answer: Research.

Twitter 208

Twitter Software Retail Agency 208

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Hoffman Agency

NOVEMBER 13, 2023

From a quick Google search (once IT had set up my VPN … the site is blocked by China’s Great Firewall ), you can get a flavor of the tech stories we see in the U.K.: The news cycle comes from the top in that (generally) the government sets out its priorities and the media uses this to decide what’s interesting or newsworthy.

Local 36

Local Agency Government Travel 36

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Significantly, global tech giants like Apple, Google, Intel, Microsoft, and Meta have established R&D centers in Israel, demonstrating the country’s allure as an innovation hub.

Print 104

Print Marketing Real Estate Automotive 104

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. You could continue using your media database tool to find more journalists or pivot to find journalists on social media. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities.

Google 60

Google Infographics Advertising Advertising 60

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Be sure to segment and separate social media traffic as well! Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

PRSay

MARCH 29, 2023

Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. ChatGPT, on the other hand, is perhaps the first new technology since the introduction of the iPhone “to have an incredibly consequential impact on real-life use-cases across multiple industries,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. What comes up when you google your brand – or even your own name? But Google rewards fresh, relevant content.

Reputation 221

Reputation How To SEO Guidelines 221

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Download your copy now!

Google 60

Google B2C Analytics Data 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Our platform of choice to help our clients make PR impactful is Google Analytics™. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online.

Viral 78

Viral Analysis Crisis Data 78

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. He is also the founder of Bosmol.com, a social media news log.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 9) Brands across the aisle.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 121

Software Technology Advertising Advertising 121

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Wadds Inc.

MAY 17, 2023

Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%). The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO.

Publicity 141

Publicity Case Study Privacy Ethics 141

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. Once you receive the analytics access email from Google it’s time to start exploring.

Analytics 60

Analytics Google Data Tools 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Social Media Configuration. Connecting Google Search Console. It’s super easy to do. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 146

Survey Software B2B Pitching 146

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60