Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. The In-House Effects on Law Firms. Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Top challenges facing journalism. And now onward with this month’s PR tech sum 1.

Survey 149

Survey Software B2B Pitching 149

Landis PR

JULY 19, 2021

Although it has some great cases studies, most of its news focuses on the appointments to, departures from and financial results of multi-national PR and marketing companies. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Because that’s what journalism is. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 140

Survey Media Report Journalism 140

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Cision

JANUARY 2, 2018

Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But what happens when the juiciest stories about a business aren’t flattering?

Reputation 159

Reputation How To Employee Financial 159

Ishmael's Corner

AUGUST 27, 2017

The post And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Some would argue that in a world where people expect to.more.

Agency 60

Agency Storytelling Media Advertising 60

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

AUGUST 29, 2023

We’ve used them to secure high-impact coverage, from trade outlet features to articles like this in The Wall Street Journal. Financial communications & IR In our survey, of the 50% of respondents who invested in the stock market, 13% were already investing in AI company stocks. Another 43% were considering it.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online.

Internal 147

Internal International Skype Meeting 147

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. What will catch your attention? How about any pet peeves?

Technology 120

Technology Pitching Insurance Insurance 120

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Don’t bait and switch.

Media 212

Media Pitching Report Interviews 212

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm. Additional benefits of maintaining good relations with former employees?

Employee 120

Employee Print Meeting Financial 120

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. . As the only non-profit organization for U.S. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Strategy Consumer 245

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Mark My Words

NOVEMBER 6, 2017

When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits? documents, mostly from one leading firm in offshore finance- reminds us that investigative journalism is in buoyant health. Increasingly it seems the rich have a dilemma. The Paradise Papers – a leak of 13.4m

Banking 60

Banking Journalism Reputation Financial 60

Critical Mention

OCTOBER 29, 2018

Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Publicly expressing his opinions.

Sports 117

Sports Film Television Transportation 117

Stephen Waddington

OCTOBER 30, 2017

Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. Last month The Financial Times suggested that the seeds of the disaster were sown in the relationship breakdown between Lord Bell and CEO James Henderson.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Cision

MAY 3, 2016

How does your background in journalism give you an edge in managing media relations? For example, do you want to work in travel or financial services? It is also important to know the difference between the best media angle for a launch versus the best media angle to sustain the momentum of that launch.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. Looking for a proactive agency partner that can analyze data, bring creative ideas and still execute? Online newsrooms are highly visited. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

JANUARY 18, 2020

While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. Looking for an agency that can think big and execute? promoting false information in healthcare that leads to mistrust of the medical community. of George Washington University.

Film 87

Film Ethics Employee Data 87

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. There are financial costs that often cannot be sustained. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Konnect Agency

FEBRUARY 26, 2021

It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. The post What Advertisers Need To Know About Apple’s iOS 14 Update appeared first on Konnect Agency. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Mark My Words

OCTOBER 23, 2017

It is hard to fully blame editors for obliging to copy approval when they are dependent on studios and agencies for access and all-important advertorial income. The looser financial arrangements of new media compared to traditional outlets enables them to ask these tough questions without fear or favour.

Media 60

Media Film Newspapers Financial 60

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Journal Of Business Communication , 44 (1), 59-95.

Retail 120

Retail Pitching Print Writing 120

Maxim Behar

FEBRUARY 23, 2022

And secondly - we never "throw away" high salaries, usually our proposal contains a reasonable for the position, responsibilities and market starting salary with very clear commitments to performance-based financial incentives. What does the ideal job candidate look like in your eyes and understanding?

Interviews 52

Interviews Financial Corporate Journalism 52

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103