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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater.

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Video Interview Etiquette to Avoid PR Mistake

5W PR

That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control. Try not to interrupt.

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The Hoffman Agency: When One Door Shuts, Another Opens.

The Hoffman Agency

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. We had two interviews, and everything went super-fast! The post The Hoffman Agency: When One Door Shuts, Another Opens.

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The Hoffman Agency: When One Door Shuts, Another Opens.

The Hoffman Agency

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. We had two interviews, and everything went super-fast! The post The Hoffman Agency: When One Door Shuts, Another Opens.

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