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What is Cultural Marketing? Definition & Strategy

5W PR

Localization Consider localized marketing campaigns. Localization goes beyond language. Cultural marketing agencies Navigating the complexities of cultural marketing can be challenging, especially for businesses that are new to this field. Train the marketing and sales teams to be culturally competent.

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What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility

Prowly

If you are not, then you definitely should. Even small steps like sponsoring a local football team will do. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine. You don’t need to adopt an entire village or anything like that.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Are there any trends agency owners should have on their radar? Deals are taking longer to complete too.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

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Behind the Headlines with Mónica Cortés

Cision

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

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Pan-European PR: It’s so much more than translation

PR in High Definition

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

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