Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 2, 2021

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Belgium-based Prezly has added coverage from the Belgium-based news agency, Belga.press, to its system and “linking it with the author of the coverage in their CRM, as well as with the newsroom story covered.”.

Company 150

Company Tools Technology Software 150

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

ReimaginePR

NOVEMBER 4, 2020

A three-light system is even better but mostly impractical for most office setups.

Interviews 156

Interviews Film Skype Privacy 156

Shift Communications

DECEMBER 4, 2015

Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. Over the years at the cafe, I learned to systemize my time and start a dialogue with my boss to gather feedback, advice and work collaboratively to learn to manage my time effectively. Chat it Out.

Crisis 60

Crisis Customer Service System Local 60

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. This way, you can best target, communicate and serve up the most relevant content to each vertical. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Are you set up to engage them quickly with customized information? Do we know what they interact with best regarding content?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

FEBRUARY 11, 2017

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If Adobe had asked me, perhaps bundled in a few PDF conversions, I’d probably have paid a subscription to keep Livefyre as the commenting system. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. It’s almost as if you’re setting up your own sonar system in your company, and what you have to do then is take all that data. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

The Hoffman Agency

NOVEMBER 21, 2023

Adopting an agile mindset is one thing; there is still a serious shortage of systems, processes and talent to enable agile operations. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service.

Brand 36

Brand Branding System Technology 36

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. If you save an alert, the system will continue to monitor news about that topic over time and even produce some metrics, like share-of-voice.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 15, 2022

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 158

Tools Media Software Analysis 158

Prohibition

DECEMBER 17, 2021

They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Establish crisis monitoring and alert systems. Use lessons learned from the crisis management effort to improve the organisation’s crisis management system.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Stuart Bruce

JULY 23, 2017

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Unsupervised learning doesn’t need training data but instead has the system learn on the fly.

Publicity 85

Publicity Training Technology Data 85

Journalistics

MARCH 24, 2015

This may not be obvious at first, but if you develop a clear hypothesis, and put a system in place to testing how different messages work with each audience, you’ll quickly develop a formula that works for them. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. click any image for higher resolution) 1.

Software 138

Software Pitching System Analytics 138

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency. August ( @augustpublic ): Need your roundup on business and work tips update in a quick, weekly format?

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. We needed buy in from engineering, product management and customer service. You can have the best system in the world, but if you don't have the content to support inbound, you’re wasting your time.

Marketing 42

Marketing Leadership Engineering Education 42

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. The very best value systems at an organizational level reflect, at least in aggregate, the values and beliefs of individuals.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Shift Communications

AUGUST 24, 2016

There are signs that in the near future PR and Marketing teams will need to embrace and understand even MORE data – data that lies outside of their silos in ERP, CRM and other systems. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120