Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Dave Kerpen is a agency owner and big-time influencer in the social space. His company has a corporate blog. For years, what’s been beaten into our head?

Corporate 60

Corporate Blogging LinkedIn Web 60

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. My years of experience working in business development and client acquisition at global PR agencies would serve me well over the coming months. Was I too optimistic, or a little bit crazy, after all?

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

Melissa Agnes

SEPTEMBER 7, 2014

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. As a result of this, they’re doing some interesting things.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Communications Conversations

DECEMBER 17, 2014

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

Corporate 148

Corporate Fashion Agency Travel 148

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

MAY 5, 2020

You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about? You may not bother setting up a larger brand presence. You think about short and long-term goals.

How To 171

How To Web Meeting Employee 171

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. On donations? And on and on. 2) Impressions: 66%.

Measurement 116

Measurement Communications Survey Web 116

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . The 3 rd annual survey will be initiated soon! Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80

NewsWhip

NOVEMBER 23, 2021

This means extremely fast web crawling, and top notch connections to social networks. . PR users include corporate communications teams, trust and safety teams at global brands, strategic comms advisors at major agencies, and comms marketing teams who want to understand real time trends. It must be fast. It must be insightful.

Media 78

Media Crisis Management Reputation Tools 78

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

AUGUST 1, 2022

The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). However, 36% also said they will send more work to outside resources such as agencies and freelancers. Execution or “an extra pair of hands” is the top reason respondents say they hire an agency.

Survey 129

Survey Communications Measurement Internal 129

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic. Beyond Counting Clips and AVEs. Measure what is most relevant.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules.

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Sword and the Script

SEPTEMBER 27, 2016

The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links.

Company 148

Company Tools Technology Software 148

Communications Conversations

APRIL 10, 2018

But, I would argue Stories can drive traffic to corporate web sites–something I’ve seen more of as of late. The other issue here is: This isn’t something you can really outsource to agency partners. There are no likes, comments and shares–the usual social metrics. There are really only views.

Instagram 114

Instagram Brand Branding Facebook 114

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. I needed to develop everything from the season’s voice and content to the collateral’s overall look and feel with a very small budget. Internships! Try different PR roles out.

Fashion 120

Fashion Apparel Pitching Consumer 120

Beyond PR

FEBRUARY 1, 2018

That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. the corporate communications team expects positive earned media coverage. Corporate Communications Manager.

Corporate 69

Corporate Internal International Engineering 69

Communications Conversations

JUNE 5, 2018

This gives brands the ability to drive traffic to owned web properties and sites. Not without outsourcing it to agency or consultant partners–which can also be tough since sourcing content is much easier when you’re within the walls of the company you’re representing. Brand governance. Brand governance.

Instagram 68

Instagram Brand Branding Reddit 68

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. They do this consistently.

Study 78

Study B2B Marketing Survey 78

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Suppose we want to understand how an audience is likely to react to a negative corporate announcement. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. In what world is this acceptable?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Prohibition

DECEMBER 19, 2022

Twitter Blue has relaunched after last month’s rollercoaster with a slight twist – users signing up on a mobile iOS device will have to pay $11 a month for the premium subscription while web users will pay the previous $8 a month for blue tick luxury. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The certainty that your customers will turn to Yelp, Facebook and Twitter to ravage your brand on the web, with social posts that can live online as brand-mangling zombies for years. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

DECEMBER 7, 2021

The company isn’t quite satisfied with their current agency. And, in many cases, for good reason (often times it’s an agency that doesn’t specialize in social, so they’re a little out of their depth). How much traffic are you driving from social to your web site? What content is resonating?

Social Media 104

Social Media Media LinkedIn Facebook 104

Sword and the Script

SEPTEMBER 11, 2018

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Now, we can measure web traffic acquisition and behavior with accuracy. Looking for a content marketing agency partner that can both bring. Don’t miss these related posts: 7 Statistics from a Survey of Reporters that Gives PR a Glimpse of their Mindset.

Software 97

Software Comparison Measurement Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. PR and SEO are joined. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

Trends 124

Trends SEO Leadership Print 124