Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. PR and SEO are joined. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies. Web Results Direct. Business 2 Community. And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

MAY 12, 2015

For agencies and corporations, this event gives them a chance to shine. Award shows like this matter–maybe not so much to the agencies themselves (I mean, which agency HASN’T won a Classics Award by this point? So much great work comes out of this community. Web site of the year. Think about it.

Marketing 60

Marketing SEO Agency Web 60

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, Numerous multinational corporations use it due to its high effectiveness and systematic order. Whether your brand serves a specific community or an entire nation, the above measure works perfectly for monitoring your brand. Why do you need social listening software? Conclusion.

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Surveys of the PR community or reporters ( see these ).

Industry 86

Industry Media Technology Employee 86

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Let’s stop giving them “the mom” job in the agency.

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Time for a new agency-client agreement. Based in the Washington, D.C.,

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

MAY 4, 2015

Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency,” shares Martin Waxman as he explores how you can develop your own academy. Why: “I think ‘community’ was just becoming a social media buzzword at the time. I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

FEBRUARY 9, 2015

Bess recently launched her The Winston Agency , and if I were you, I’d keep on eye on what she’s doing, where she’s going, and what she’s saying. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Ken Jacobs.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “One of the biggest issues, especially for larger organizations with multiple agencies working for them, is the lack of a centralized strategy,” says Daniel Yeo as he illustrates how you can overcome barriers to collaboration. How to Simplify SEO, PR, and Social Collaboration. 4 Ways To Put a Little Love In Your PR.

Community 40

Community Tools SEO Social Media 40

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect. Loves Philip Roth and Ghostface Killah. Formerly at WSJ, ESPN and NYT.”. governance. embezzlement.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

MARCH 21, 2016

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies. ” Sandra Fathi wrote this terrific post late last year in which she explains why “public relations agencies don’t just need to adapt,” but also innovate. Is bait and switch still alive and well?

Banking 40

Banking Crisis Communications Resources Crisis 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. 5) planning and strategy (37%).

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

NOVEMBER 23, 2015

I like it because it’s allowing us to easily collaborate with our agency, it’s easy to navigate and allows us to keep track of where things are at easily. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Laura Kaslow.

LinkedIn 40

LinkedIn Nonprofit Facebook Social Media 40

MaccaPR

OCTOBER 14, 2015

Last year, he used LinkedIn to admit Target’s faults and shocked the LinkedIn community with his candor. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Communicating using simple, jargon-free language. and the occasional journalist.

Corporate 61

Corporate Communications LinkedIn Agency 61

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

JULY 22, 2016

If you don’t have access to your analytics but your web/digital people do, ask them to help. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 192

Writing Communications Marketing B2B 192

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. I’ve long believed PR agency work is a mile-wide and an inch deep, while the inverse is true when you are an in-house resource (inch wide and a mile deep). by Frank Strong. PR firm capabilities

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

DECEMBER 28, 2022

Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 116

B2B Marketing Survey Software 116