Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. What’s the right channel to use? What’s the right timing?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 132

Survey Communications Measurement Internal 132

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. In what world is this acceptable?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Prohibition

DECEMBER 19, 2022

Twitter Blue has relaunched after last month’s rollercoaster with a slight twist – users signing up on a mobile iOS device will have to pay $11 a month for the premium subscription while web users will pay the previous $8 a month for blue tick luxury. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. They do this consistently.

Study 81

Study B2B Marketing Survey 81

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. Company web site. I’m just not buying it.

Government 74

Government Employee LinkedIn Insurance 74

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. An organisation cannot afford to underestimate the impact its executive leadership has on its brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Shift Communications

SEPTEMBER 2, 2016

This is a bit off the beaten path, but if your school offers a corporate/organizational communication class ( Here’s a description of the class I took in school ), I highly recommend signing up. Graphic & web design is entering the PR fold more and more as social media and digital marketing intertwine with it. Amanda Grinavich.

Study 84

Study Publicity Analytics Course 84

Shift Communications

FEBRUARY 23, 2016

Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? This couldn’t be farther from the truth: owning up to and apologizing for a mistake takes courage and is a true sign of leadership. “I’m sorry.”. What makes up an effective public apology, anyway? You won’t be sorry. Alan Marcus.

Publicity 60

Publicity Crisis Consumer Financial 60

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Let’s stop giving them “the mom” job in the agency.

Agency 68

Agency Creativity Leadership Industry 68

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. This is true. Based in the Washington, D.C.,

Blogging 99

Blogging Leadership LinkedIn Google 99

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management – we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. Check out our CEO’s thought leadership column in Entrepreneur Magazine.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

We are experts in online reputation management- we scour the web to locate bad press for your company and then help overshadow that mess with strategic PR campaigns specifically designed to repair or manage a brands digital reputation. Check out our CEO’s thought leadership column in Entrepreneur Magazine.

Reputation 40

Reputation Media B2B Web 40

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. click on images for higher resolution graphic).

Survey 99

Survey Media Relations Corporate Communications 99

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology.

Case Study 113

Case Study Study Analytics Meeting 113

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

OCTOBER 9, 2018

While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Most important for us is our CRM ( Salesforce ), our marketing automation partner ( Act-On ), and our web analytics tools ( Omniture ). Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MARCH 21, 2016

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies. ” Sandra Fathi wrote this terrific post late last year in which she explains why “public relations agencies don’t just need to adapt,” but also innovate. Is bait and switch still alive and well?

Banking 40

Banking Crisis Communications Resources Crisis 40

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. We have a graphic design department, we have an events department, we have a web design department, and programmers. I think that formula works pretty well.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 194

Writing Communications Marketing B2B 194

Reputation Us

JULY 26, 2023

Now, more than ever, companies are making reputation management, corporate responsibility, and crisis mitigation a priority, and preparing for any eventuality,” says RepUs’s President Casey Boggs. This partnership brings together the best corporate image protection talent and services in the world.

Reputation 78

Reputation Technology Crisis Corporate 78

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. I’ve long believed PR agency work is a mile-wide and an inch deep, while the inverse is true when you are an in-house resource (inch wide and a mile deep). by Frank Strong. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 25, 2019

3) You’ve worked both on the agency and the client side in PR. There has also been a massive change in the influence of web-based outlets. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72