5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Stephen Waddington

MARCH 24, 2021

However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. The tech sector has been no stranger to this movement.

Ethics 178

Ethics Publicity Enterprise Groups 178

The Proactive Report

JANUARY 12, 2016

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. With the PR team in the lead it has the potential to become a conversation instead of a campaign. ( See this post. ). See this post. ).

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. With the PR team in the lead it has the potential to become a conversation instead of a campaign. ( See this post. ). See this post. ).

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

This article cites the example of Coldwell Banker’s campaign about how smart-home technology is influencing residential real estate sales. With the PR team in the lead it has the potential to become a conversation instead of a campaign. ( See this post. ). See this post. ).

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Deirdre Breakenridge

NOVEMBER 11, 2015

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

Creativity 0

Creativity Community Storytelling Agency 0

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Get the Digital PR Tips News letter. It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. And it’s not for want of trying.

Marketing 150

Marketing Analytics Data Consumer 150

PRSay

SEPTEMBER 27, 2016

One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both majored in public relations, each finishing near the top of her class. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Public Relations Sydney

SEPTEMBER 21, 2014

Whereas public relations is about selling the company or brand through positively managing the communication channels between a company and its stakeholders. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

5W PR

DECEMBER 5, 2018

The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Today’s customers want to find a company that can deliver an excellent and unique experience. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment.

Consumer 74

Consumer Publicity Marketing How To 74

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Google has the technology to find patterns and signals determining whether a link is bought or sold. Search for the company and choose the “People” tab.

62

62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Just don’t. You’re worth it. #16:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly.

Strategy 59

Strategy Company Communications Construction 59

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. What to make of it? Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. And it’s not just the startups anymore.

Software 94

Software Banking Technology Data 94

Cision

SEPTEMBER 5, 2017

According to Emily Weiss, founder of Glossier, the company owes 90 percent of its revenue to hyper-engaged fans. “It You can also collaborate with other publishing partners such as journalists, editors and PR agencies instead of just pitching your content to them. It hasn’t been through paid or built marketing spend.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics. Understand SEO basics. Tell your story.

Reputation 185

Reputation SEO Web Community 185

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Digital etiquette.

Communications 100

Communications Training Web Analytics 100

The Hoffman Agency

APRIL 7, 2022

Don’t say “I think I could easily get up to speed with B2B tech PR as I have a history in sales roles for cars, which have technology in them”. Research the company. But not everyone is perfect for every company, and not every company is perfect for every candidate. Don’t stereotype. That’s just the way it is!

B2B 36

B2B Construction Industry Technology 36

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

APRIL 8, 2018

6 Be flexible with your technology I wrote my first draft in Google Docs. Luckily my alpha readers were grown-ups and decided to revert using the technology they felt comfortable with: sometimes email, sometimes Word, sometimes Google Docs. I asked for feedback on my manuscript in a Google Doc. In retrospect, this was too prescriptive.

Google 101

Google Writing Skype Technology 101

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Burrelles Fresh Ideas

JUNE 13, 2023

Related: Why Combining Content Marketing and PR is a Smart Move — and how to do it successfully Tip 5: Engage in community involvement and partnerships Building a solid public relations strategy doesn’t always require deep pockets. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Measurement Advertising 40