5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

SEPTEMBER 10, 2020

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Shift Communications

DECEMBER 6, 2021

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Community engagement. Every DE&I program can benefit greatly by engaging with the community in which it thrives. Want to improve your DE&I Communications Plans in 2022?

Communications 78

Communications Employee Financial Community 78

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Candidly having been in the trenches in-house and on the agency side – good luck with that! This raises the point that incentivizing customers is largely an exercise in relationship management. click image for higher resolution) 3.

Case Study 130

Case Study Study Company B2B 130

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

The Hoffman Agency

JULY 23, 2020

The Hoffman Agency has made that transition seamless. Meeting everyone for the first time virtually was unusual, but the agency made me feel welcomed right away. Getting outside, trying new trails and changing the scenery has been a great source of exercise and a big stress-reliever.? .

Storytelling 68

Storytelling Journalism Internal International 68

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

AUGUST 16, 2021

Having entertaining content is the cornerstone of making those audiences keep coming back for more, which will eventually help companies build a loyal community of customers and followers. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Deirdre Breakenridge

APRIL 29, 2019

For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. One day this will not be a drill. Share it! .

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PRSay

JUNE 28, 2022

Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight.

Conference 182

Conference Crisis Training Public Affairs 182

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. More importantly, we’ve been working on the launch of our community of interest company and setting up another new business. I miss boundaries. A new kitchen is on order.

Energy 177

Energy Survey Exercises Creativity 177

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents.

Publicity 111

Publicity Survey Measurement Community 111

Waxing UnLyrical

NOVEMBER 11, 2016

A simple exercise. Exercise = work. The best exercises are, I think, simple. The thing is, the best exercise in the WORLD is not going to make a darn difference if you don’t actually do it. Image: Agence Producteurs Locaux Damien Kuhn via Unsplash, CC Zero. ” And on the right? Fill it out.

Exercises 79

Exercises Banking Training Twitter 79

Konnect Agency

MARCH 31, 2020

As an agency with offices all over the country, we’ve always invested heavily in bringing our teams together to learn in person, which can be limiting. Next, our sense of community has shifted – for good. Even workout communities have changed. The post Musing on Lessons Learned appeared first on Konnect Agency.

Community 52

Community Education Video Local 52

Stephen Waddington

MAY 9, 2020

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

Brand 157

Brand Branding Travel Crisis 157

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. The possibilities here for showing impact on community here and branching out to other platforms is key to show the overall presence here for Clubhouse. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Each November we always plan a volunteer day for our offices to give back to their local communities. XO Baldeep.

Exercises 63

Exercises Creativity Instagram Local 63

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem.

Reputation 177

Reputation Measurement Exercises Pitching 177

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. A prime example would be the importance of supporting women from BIPOC communities in the U.S. appeared first on The Hoffman Agency. Which is perhaps why, even in the U.S., to enter leadership roles. Companies in the West should absolutely be prioritizing this as a key issue. Don’t we all.

Handbook 36

Handbook Trade Shows Employee Local 36

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. ” Learn to play here. Hmm, you might say, Buzzfeed?

Blogging 170

Blogging Writing Creativity Storytelling 170

Konnect Agency

SEPTEMBER 24, 2020

As a brand strategy agency , this isn’t exactly great news. Get out and exercise. It is way too easy in this work-from-home environment to substitute good habits of exercise, hydration, and proper nutrition with a sedentary, unhealthy lifestyle. Get your body moving. Because endorphins are pure magic. Make space for downtime.

Exercises 40

Exercises Social Media Fashion Agency 40

Stephen Waddington

MAY 12, 2019

PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. We’ll be raising a toast to you at our wedding for sure.

Local 60

Local Storytelling Exercises Banking 60

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. Each set of stakeholders represents a different conversation between the organisation and its audiences.

Publicity 79

Publicity Community Pinterest Reputation 79

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Gyms will need to find new and creative ways to build a community with their members. The post The Future of Fitness and Lessons to Be Learned for All Businesses appeared first on Konnect Agency.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Gyms will need to find new and creative ways to build a community with their members. The post The Future of Fitness and Lessons to Be Learned for All Businesses appeared first on Konnect Agency.

Retail 52

Retail Consumer Exercises Creativity 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. Surveys of the PR community or reporters ( like this one ). Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71

Konnect Agency

MAY 15, 2020

As such, sound is a crucial part of any brand’s TikTok social media strategy as people from different communities all over the world converge to discover videos through this feature. Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

PR Conversations

OCTOBER 11, 2018

There is a very individualistic focus in thinking about work and careers in PR/communications that is evident in both the literature and practice. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. Again this is not exclusive to our field.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Prakkypedia

FEBRUARY 18, 2017

Today – across the globe – government agencies are throwing resources at social media channels which help them undertake an enormous amount of their essential work. Social media is recognised as a powerful communications (particularly in emergencies) and research tool. They’ve embraced the communities and channels they once shunned.

Government 60

Government Twitter Reddit Social Media 60