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Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Back in the day, that decision seemed pretty simple for an agency — usually determined by having a truthful client and assuring them that you weren’t working for a direct competitor offering the same product or service. Unless you’re a small agency with few clients, these conflicts are inevitable. Update your conflict policy.

Ethics 135
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5 Challenges of Working Remotely and How to Solve Them

PRSay

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 180
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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

The report is based on a survey conducted by a marketing agency called Uplift Content. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Candidly having been in the trenches in-house and on the agency side – good luck with that! click image for higher resolution) 3.

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Keep your eyes peeled. Perhaps a major cross-border shakeup?

Crisis 220