NewsWhip

MAY 26, 2020

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. What makes working for and working with the Clyde Group unique? Clyde Group does a fair amount of crisis work.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Community involvement Showing that the brand values the outdoors and the communities that use it, can generate trust.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

JUNE 7, 2024

Defense tech industry The world of defense technology is unlike consumer tech companies that readily exhibit their latest inventions. This means segmenting audiences meticulously and understanding the unique needs and concerns of each group. Traversing this multifaceted landscape requires a specific set of skills.

Publicity 78

Publicity Government Crisis Communications Ethics 78

Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

Agency 77

Agency Automotive Mobile Exercises 77

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. A strategic communication approach, clear and consistent, is fundamental. PR experts can help devise communication strategies tailored to assorted investor groups.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. They can also stand out from their competitors and reach consumers. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks.

Marketing 88

Marketing Consumer Education System 88

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Remain relevant. “We

Communications 157

Communications Public Affairs Insurance Insurance 157

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Personalization The first element of a true connection with consumers lies in personalization. Gone are the days of one-size-fits-all solutions.

Industry 78

Industry Education Consumer Ethics 78

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more.

YouTube 95

YouTube Marketing Local Chemicals 95

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Health companies should partner with healthcare providers and advocacy groups to reach a wider, more targeted audience. Despite seeming similar at face-value, there are distinct differences between the two.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. If so, the agency route might be the best for you. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty: So my career has always been in PR agencies from day one. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. The post TikTok Stats for Marketers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing YouTube Advertising Advertising 88

Shift Communications

MARCH 22, 2023

By Reva Seth, Senior Advisor The social values of brands and companies remain top of mind for consumers, customers and cultural influencers. In fact, 70% of consumers believe brands must take a public stand on social and political issues. Letters are traditionally a personal form of communication, which is part of the appeal.

Leadership 88

Leadership Community Corporate Consumer 88

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. that is geared towards the needs of solo practitioners, contractors and agency owners with small teams.

Publicity 134

Publicity Small Business Trends Leadership 134

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Good afternoon.

Industry 153

Industry Publicity Agency Community 153

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 123

Technology System Government Groups 123

5W PR

MAY 10, 2023

Fostering Community Engagement Creating a community around a brand fosters customer engagement and a sense of belonging. Baby brands can build online forums, social media groups, or communities on their websites. By fostering a community, brands can develop a loyal customer base invested in their success.

Brand 88

Brand Branding Customer Service Guidelines 88

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Laura has spearheaded communications and development programs for U.S. Be sure to also visit our LinkedIn Group to share your ideas.

Twitter 281

Twitter System Community Healthcare 281

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Metaverse healthcare communications opportunities. Product differentiation is important to help consumers understand their choices and why they should select one healthcare option over another. Multichannel healthcare communications.

Healthcare 88

Healthcare Communications Consumer Community 88

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. So a fun new change in my work world.

Report 91

Report How To Ethics Nonprofit 91

Shift Communications

MARCH 17, 2022

What’s working — groups: This may not be right for every business, but groups are one of Facebook’s stickiest features. They’re becoming a great way to foster community. And posts with short videos and lightweight motion graphics receive significantly more engagement than those without.

Instagram 164

Instagram Social Media Facebook Trends 164

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 167

Trends Nonprofit Consumer Newspapers 167

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. Want more blogs like this?

Pitching 61

Pitching Consumer How To Meeting 61

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

APRIL 19, 2023

A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. This fosters a sense of community, loyalty, and engagement. This can help attract top talent from underrepresented groups. Not to mention that nearly 70% of customers are willing to make a second purchase from such brands.

Internal 88

Internal International Transportation Employee 88

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196