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Communication Plan Essentials

Ronn Torossian

Before a company can start developing story ideas, designing infographics, or planning events, it has to start by creating a strategic communication plan. A good communication plan helps companies set their expectations early during a communications campaign for any sort of promotional effort.

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The Tricks and Treats of Building an Infographic

Shift Communications

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Or where they’re buying them? Zach Burrus.

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Infographic: How Journalists Use Social Media in 2016

Cision

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

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How to Communicate Rising Costs and Price Increases with Consumers

5W PR

Communicating these price increases to customers can be a delicate process. Communicating Early and Proactively Companies should inform customers of price increases early and proactively. By communicating intentions as soon as the decision is made, customers have time to adjust and plan.

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Using Public Relations to Communicate Health and Wellness Research

5W PR

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. This is where public relations comes in.

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do.

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Digital communication, public relations, and digital marketing are now intertwined. Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use attractive images, infographics, and videos to captivate attention and make the message stand out.