5W PR

NOVEMBER 21, 2023

It provides an avenue for interactive communication with AI , offering a wide array of capabilities. Wolfram The Wolfram ChatGPT plugin is a technological powerhouse. With a basic concept in mind, users can transform their ideas into flowcharts and diagrams, enhancing visual communication.

Travel 78

Travel Hotels Infographics YouTube 78

Onclusive

MAY 10, 2018

Jennifer Donovan, founder of San Francisco-based Nova Communications, swears by TweetDeck : “I have columns that keep track of keywords, topics, hashtags, and client Twitter handles. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Communications Influence with the C-Suite Grew. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Use strong language. Tap your inner contrarian. It pays to be different.

Pitching 140

Pitching B2B Infographics Study 140

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. We also send out a weekly newsletter to our audience of brands and agencies.

Infographics 120

Infographics Technology Pitching Education 120

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% 2) Communicating the financial impact of marketing to the C-Suite. click image for higher resolution ).

Study 114

Study Survey Infographics B2B 114

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 176

Survey Marketing B2B Study 176

The Resolution Blog

JANUARY 24, 2020

Another good example is government communications campaigns. News content for these campaigns rarely contain descriptive words about the government agency or viewpoints on the campaign per se. You can create a document (or an infographic like the one below) that outlines what kind of content fits into each sentiment analysis category.

Analysis 156

Analysis Measurement Government Examples 156

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. Using cutting-edge technology, Japanese whisky producer Suntory developed several highly detailed ice cube sculptures.

Brand 78

Brand Branding Creativity Consumer 78

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Read the infographic below to learn more about how much bad customer experiences can cost companies. It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Is the content high enough quality that it gets people to take the actions we want them to take, whether it’s sharing content socially, communicating and engaging with us, or converting as a lead. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Contently - Strategy

APRIL 14, 2021

a search marketing agency. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Account Manager, Marketing Technology. Disavow harmful links. I’d love to help, just comment below or shoot us an email. Chel Wolverton. SEO basics'

SEO 155

SEO Google Web Infographics 155

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Tori Sabourin. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. When was the last time that you created an infographic? Vice President, Marketing Technology. What are our alternatives? Social media.

Facebook 116

Facebook Video Brand Branding 116

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it? Study the media.

Survey 76

Survey Media Relations Report Media 76

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data To Back It Up.

Leadership 60

Leadership B2B Infographics Data 60

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

AUGUST 26, 2015

Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

Here are my findings: Marketing Technology. Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Photos has the potential to be a new medium to share visual content for brands, like infographics or visual collateral. What does this mean for PR pros and marketers? Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

The Hoffman Agency

MARCH 27, 2017

By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. These are merely a few of the many possibilities that PR practitioners can adopt.

Infographics 49

Infographics Technology Video YouTube 49

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 6, 2015

Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Infographic' Sometimes they refuse to make the moves you’ve planned for them.”

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Critical Mention

JANUARY 15, 2019

Samantha Rushford, the SEO expert at AssignmentGeek , says the most important thing here is to create attractive images and memes or make relevant industry charts and infographics: “Try to create evergreen content that has the potential to preserve credibility and stick around for a long time. Alexandra Reay. SCHEDULE A DEMO.

How To 60

How To SEO Mobile Google 60

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42