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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do.

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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

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Communication in Top Eight Digital Skills Needed

The Proactive Report

The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Communicate. The US is also experiencing a lack of digital skills and it’s having a profound effect on business. Communication. Digital etiquette. Digital PR Skills.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I look forward to hearing from you soon.

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.