Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

Agency 134

Agency Automotive Mobile B2B 134

Ronn Torossian

SEPTEMBER 5, 2018

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team?

Creativity 207

Creativity Communications Banking Energy 207

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. Its renewables and energy solutions business, which includes the trading of piped gas and power, generated less than 5% of the group’s profits. Shell doubled its profit to $40bn.

Publicity 98

Publicity Communications Energy Financial 98

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. And people are split on how executives are doing with their internal communications strategy. And people are split on how executives are doing with their internal communications strategy. Generate energy.

Internal 78

Internal International Strategy Communications 78

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients.

Agency 114

Agency Marketing Energy Financial 114

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Here’s what these top communications execs said they want and expect from an agency relationship. An elevated game.

Agency 120

Agency Public Affairs Energy Resources 120

5W PR

SEPTEMBER 4, 2023

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. Minimizing energy consumption, water usage, and waste generation in production. Social media platforms offer direct communication with consumers.

Fashion 78

Fashion Communications Brand Branding 78

Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. Step one is to triage why the executives are reluctant to participate in external communications. The Role of Executives in External Communications. By Alan Dunton, Managing Director, Technology. One hiccup. Time to get going.

Communications 78

Communications Leadership Energy Storytelling 78

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. The exchanges were fluid, and I loved the mood and the energy they gave me. appeared first on The Hoffman Agency.

Agency 36

Agency Energy Travel Study 36

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I discovered the agency a bit by chance. The exchanges were fluid, and I loved the mood and the energy they gave me. However, I did not really know the world of PR.

Agency 36

Agency Energy Travel Study 36

5W PR

FEBRUARY 15, 2024

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. PR campaigns strive to convey the benefits of AI in enhancing decision-making, improving troop safety, and revolutionizing battlefield tactics.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

5W PR

DECEMBER 9, 2020

There has never been a more popular time for remote communications, especially for businesses. Throughout the worldwide pandemic, plenty of employees around the world have had to work from their homes to make sure they’re staying safe, and with all that work comes a lot of remote communications solutions.

Communications 88

Communications Employee Energy Local 88

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. These are the things that you communicate and demonstrate.” In his own business manifesto, Biesenbach outlines his essential communications principles.

Energy 125

Energy Leadership Meeting LinkedIn 125

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. How can PR agencies and organizations improve those metrics?” To attract and mentor diverse talent to the communications field, “the white man that’s in charge of everything needs to be a part of it,” Shelton said.

Communications 126

Communications Comparison Energy Employee 126

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event.

Report 203

Report Energy Print Measurement 203

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

Comparison 296

Comparison Advertising Advertising Reputation 296

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. Other Considerations a PR Agency Keeps in Mind.

Video 52

Video Agency Viral Nonprofit 52

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 117

Pitching Publicity System Energy 117

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public. Rockefeller Jr. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Crafting a story around you and your product or service is essential and will result in far more effective communication with your audience. What is your background?

Digital PR 246

Digital PR Reputation Employee Energy 246

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Solo PR Pro

JULY 12, 2022

Ben’s role at Edelman enabled him to dip his toes into agency life. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Department of Energy. Extending skills to LGBTQ community.

Meeting 52

Meeting Energy Agency Groups 52

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

Deirdre Breakenridge

NOVEMBER 27, 2018

I believe this to be true, whether you lead an enormous unit, a boutique agency, or a two-person department. When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift.

Leadership 380

Leadership Energy Training LinkedIn 380

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? It’s expected to be running on 100% renewable energy by 2025. I would be.

Communications 71

Communications Reputation Energy Leadership 71

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Landis PR

APRIL 17, 2023

Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency. For example, we would happily represent alternative energy clients.

Company 52

Company Healthcare Energy Agency 52

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. Highlighting benefits Clearly communicate the benefits of the beverage in the beverage advertisement.

Brand 78

Brand Branding How To Advertising 78

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 197

Media Newspapers Google Energy 197

5W PR

APRIL 10, 2023

Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. Brands can reflect these values through updated branding.

Consumer 88

Consumer Brand Branding Ethics 88