Shift Communications

SEPTEMBER 23, 2022

You have revised the company’s strategic narrative and toiled away on an external communications plan. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Step one is to triage why the executives are reluctant to participate in external communications.

Communications 78

Communications Leadership Energy Storytelling 78

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients.

Agency 114

Agency Marketing Energy Financial 114

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience.

Strategy 87

Strategy Brand Branding Leadership 87

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. What is your background?

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. How can PR agencies and organizations improve those metrics?” To attract and mentor diverse talent to the communications field, “the white man that’s in charge of everything needs to be a part of it,” Shelton said.

Communications 127

Communications Comparison Energy Employee 127

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 198

Media Newspapers Google Energy 198

Barokas

FEBRUARY 4, 2019

We give back to our communities with passion and energy. He started his career in communications for CART/Indy Car racing, tapping into his life-long love of the racetrack to build his PR chops. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte.

Leadership 114

Leadership Energy Agency Local 114

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. With effective executive communications, Jassy really can be the figure that Bezos never was. An executive communications opportunity? It’s expected to be running on 100% renewable energy by 2025. I would be.

Communications 71

Communications Reputation Energy Leadership 71

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. The post 6 Tips For Picking The Right PR Firm For You appeared first on Crenshaw Communications.

Energy 136

Energy Agency B2B Leadership 136

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Have fun with fun.

Consumer 166

Consumer Brand Branding Marketing 166

Solo PR Pro

DECEMBER 20, 2022

Kathy Casciani, Azul Communications. I’ve worked for agencies most of my career and the majority of my clients have been midsize to large businesses with ample budget to hire a full-service agency. Marcia Gomez, Blank Canvas Communications. Yes, I am now the proverbial chasing dog that actually caught the car.

Resources 77

Resources Energy Small Business Corporate 77

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Be a good communicator.

Training 159

Training Pitching Writing Video 159

Offleash

JANUARY 24, 2023

Food and energy shortages as a result of the war in Ukraine. As an agency owner with more than 20 years of PR experience, I’ve seen many ups and downs in the tech market. By Julie Tangen Geopolitical tension. Financial-market volatility. Inflationary recession. The continuing COVID-19 pandemic. Or worse, take a wait-and-see approach.

Energy 52

Energy Financial Leadership Crisis 52

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” Together, we share resources and office space, and have become a unique firm for thought leadership services. What made you start your own firm?

Groups 104

Groups Employee Strategy Ethics 104

Communications Conversations

DECEMBER 11, 2020

Did you feel like you had more or less communication with your new employer during the search process? Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. Were recruiters more responsive?

Interviews 185

Interviews Meeting Video Energy 185

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. I love working with you and with M3 Communications Group, Inc. Dima Tutar.

Energy 52

Energy Groups Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. From the warm kumbaya feeling of a company win to the frustrations of losing – that is PR agency life. Learn from it.

Publicity 160

Publicity System Energy Creativity 160

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. Adams is a PRSA member and president of PR agency NINICO Communications with offices in San Jose, Calif.,

Publicity 147

Publicity Newspapers Journalism Energy 147

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Embrace competition. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Stephen Waddington

NOVEMBER 1, 2021

Agency initiatives and new roles appear daily in industry publications. The energy sector accounts for a quarter of all emissions. Until business is forced to account for carbon, doing the right thing by the environment requires bold leadership and brave businesses that are prepared to make a stand. This is the carbon bandwagon.

Government 131

Government System Crisis Corporate 131

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. As a strategy, it can help drive change and encourage innovation.

Employee 129

Employee Groups Resources Energy 129

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

DECEMBER 14, 2016

The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company. We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Waxing UnLyrical

JANUARY 24, 2019

By discovering and having the courage to live our purpose we can UNLEASH our leadership ability and greater success, fulfillment and joy in life. The moment I communicated this purpose to Suzanne, my life took off on an exciting and totally unexpected journey that continues to this day.

Agency 91

Agency Banking Energy Community 91

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Communication with my husband.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113