After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

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Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Four Tips on Successfully Building Your Own Creative Department

PR Expanded

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company? It’s time to start thinking about bringing your creative work back in-house.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In my big-agency career I’d sometimes cringe as the firm owner dropped names, bragged about his boldface contacts, and made absurd promises to prospective clients about the results my team would deliver. Communications is only one function among many in the organization.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. Starting salaries at PR agencies can be low when compared to the corporate side.

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Oregon agency gets creative in product testing

PR Daily

Many PR pros would argue that the most effective agency employees are the ones that most fervently and enthusiastically use their clients’ products. The Roundhouse agency from Portland, Oregon, apparently agrees. FREE DOWNLOAD: Time management and Productivity: A Guide for Corporate Communicators. It sent copywriter, Lee Kimball, into the woods for five days armed with only products from its client roster, including: • Adidas. Faust. Finex. • LA Galaxy. Leatherman.

How PR agencies can initiate a culture of DE&I change

PR Daily

This includes the communications sector. We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. Let’s tackle diversity, equity and inclusion as the ultimate internal communications program.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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2021 campaigns will need empathy, creativity and connectivity

Agility PR Solutions

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. communication professionals by PR Week and recruitment firm Bloom, Gross & Associates revealed that the median salary for PR pros is $81,000 for women and $127,500 for men.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

How PR agencies should focus on retaining employees

PR Daily

From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. What are the top HR challenges facing PR agencies in 2021? Many agencies are hoping that an extended holiday break was enough to recharge tired employees after a very long 2020.

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

8 rules for working with a creative agency

PR Daily

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. By following these eight tips, you can help ensure strategies are aligned and your agency partner and production team are able to react quickly to snags or changes. Here are eight simple rules for working with creative agencies: 1. FREE GUIDE: Make video a successful part of your strategic communications.]. Trust your agency team to steer the ship.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Strategic, pragmatic, authentic communication.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different. Creative PR 2.0

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? The more they know, the better the agency team can assess the potential success of the relationship.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you.

Why can’t employee communications be exciting?

PR Daily

We were keeping an eye on things and then it quickly escalated, becoming top-of-mind every day, and it continues to be,” recalls Cetera, who is vice president of communications for PepsiCo’s Frito-Lay and Quaker units, PepsiCo Foods North America.

4 lessons learned from starting a PR agency with a family member

PR Daily

Some might question the wisdom of starting an agency in the midst of a pandemic, let alone with a family member, but going against the traditional grain is a hallmark of both mine and my mother’s personalities. Leadership Communications PR Industry Storytelling The Workplace

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10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. Despite good intentions and plenty of seminars, most agencies are stubbornly homogeneous. As PR agency professionals joke, our business is poorly understood anyway; how many people outside of PR really know what we do?

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15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. What are our key criteria for an agency partner?

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Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. cta] The post Creative PR: 4 Idea Generation Techniques appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The evolution of CX—communicators must now embrace a more infused Creative Experience

Agility PR Solutions

Chief communicators are investing heavily in creativity to deliver better customer experiences that drive business growth. New research from global digital agency Isobar Global asserts that the customer experience has evolved into what now can be called a “Creative Experience”—using creativity to create distinct and connected experiences that create a place for brands to live […].

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

NewsWhip

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019.

COVID-19 caused worst year in a decade for marketing agencies

Agility PR Solutions

The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. The shift from agencies to in-house staff is a long-term investment that involves more financial risk than relying on a contracted partner.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.)

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

Creative Ways to Pitch Media During a Pandemic

5W PR

All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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