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Embracing the Data-Driven PR Future (And Math)

Shift Communications

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics'

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214
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Much to Loathe About Programmatic Thinking

Shift Communications

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel. Photo Credit.

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Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. @Airbnb has no rooms. breather has no offices. Uber has no cars. Christopher S.

Publicity 166
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Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google 107