Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. Give our services a try. Meltwater acquires Owler.

Pitching 90

Pitching Report Software Survey 90

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior.

Education 136

Education Leadership Agency Instagram 136

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 86

Publicity Survey Enterprise Pitching 86

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive has raised $21.4 all 210 U.S.

Industry 87

Industry Media Technology Employee 87

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MAY 16, 2017

KRUPS showcased a number of new food-prep electrics ranging from a Waffle Maker to a Hand Mixer to a Deep Fryer. Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan.

Internal 68

Internal International Print Skype 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 64

Pitching Analytics Enterprise System 64

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Alas, the issue is even stickier for bloggers than it is for companies. My opinion on this is nuanced.

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 14: Profile and Authority I spent most of the first 18 years of my career believing that a good PR man keeps a low profile.don’t become the news. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.”

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 21, 2024

In my agency days, we stumbled along with Google Sheets until BuzzStream came along. You can search a list of Google News (or Google) search queries, then review your list and start identifying potential prospects and reviewing them for fit. Your stakeholders may want to build brand awareness. DailyMail has a DR of 92.

Construction 62

Construction How To Media Google 62

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts. Those five categories are: Consumption metrics.

Content Marketing 72

Content Marketing Social Media Marketing Media 72

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. It’s one thing to voice your opinion on Twitter, but it’s another to form a strategic communications plan for a Fortune 500 company. Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52