PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” To that we say, “Lighten up, brands!”.

Brand 126

Brand Branding Guidelines Creativity 126

5W PR

DECEMBER 8, 2022

Brand impact. First of all, companies have to begin by evaluating the effectiveness of their current public relations efforts because PR campaigns tend to have a direct impact on brand reputation as well as brand awareness, which means it’s important for companies to keep track of their performance. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

APRIL 18, 2023

Coverage in well-known publications is a sign your activity has been successful in raising brand awareness and getting in front of the eyes of key target audiences. Brand Mentions Brand mentions indicate the number of times your brands name or product is mentioned across publications and social media.

Measurement 62

Measurement How To Comparison B2C 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In 2023 brands certainly started to recognise the value of these influencers, opting for more authentic partnerships that resonate with niche audiences. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

FEBRUARY 18, 2021

TikTok and WPP announced global agency partnership. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so!

Social Media 118

Social Media Trends Media YouTube 118

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. I soon landed an entry level PR role at a boutique agency and what was meant to be a detour turned out to be the right track after all.

Travel 166

Travel Comparison Analytics Financial 166

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

JULY 1, 2020

the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool. As more companies require agencies to present a Barcelona Principles-compliant measurement framework when they bid for contracts, implementation is a hot topic.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Comparisons between solution types. Start with the audience.

B2B 177

B2B Company Marketing SEO 177

Konnect Agency

NOVEMBER 26, 2019

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. She had to work hard to create a brand for herself, working long hours at her “real” job and still finding time to work on her then blog to show everyone she was passionate and deserved a seat at the table.

Fashion 75

Fashion Comparison Instagram Social Media 75

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. What was the brand thinking in creating the spot? And in some ways, the brand did accomplish that mission. That part they got right.

Comparison 149

Comparison Fashion Retail Reputation 149

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Transform haters into fans.

Marketing 146

Marketing Comparison Conference Brand 146

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. In my view, every PR program should start with a baseline audit of a brand’s media visibility, including relevant content about brand attributes, customer complaints, reviews, etc.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

AUGUST 29, 2020

The most common way PR pros engage with influencers for brand collaborations is through discounts or competitions and giveaways (49%) followed by attending events (41%) and affiliate marketing (30%),” the study found. More than half, 503, work on the agency side, while 334 reported being in-house. Influencer engagement.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 130

Technology Study Communications Survey 130

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Video 111

Video How To Education YouTube 111

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. In technology, the classic comparison of Salesforce to Oracle is an iconic example. Looking for a content marketing agency partner that can both bring.

Software 99

Software Comparison Measurement Content Marketing 99

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. This free guide can help agencies and brand marketers alike prove (and improve on!) Start your email series with an offer, such as a free whitepaper. Then set up a series of emails that will follow that initial download email.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. Make a comparison in your subject line. in your subject line to make a comparison.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. Make a comparison in your subject line. in your subject line to make a comparison.

B2C 52

B2C Comparison B2B Data 52

Cision

SEPTEMBER 23, 2015

I often get asked about how to measure PR and what should be expected from PR in the form of results, especially when we meet with startups or brands who have been burned by a PR agency due to poor communication and reporting. Brand ambassadors secured. Campaign or launch success comparisons. Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

The Resolution Blog

MAY 11, 2016

David Ogilvy set a great lead for us as an agency. Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We spend a long time exploring our target audience and our client’s brand to find the perfect match.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. Is your PR agency bring creative ideas to the table? Can it help humans be more human? Talk to Us!

Marketing 112

Marketing Comparison Technology Data 112

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. The most basic and well-known technique is clipping publicity for clients. Measuring public opinion.

Strategy 93

Strategy Publicity Comparison Social Media 93

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Brand social activity into site content in real-time.

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison.

Twitter 60

Twitter How To Wireless Marketing 60

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59