NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. Jaclyn At Martin, our mantra is that if we can impact culture, we impact sales.

Agency 78

Agency Creativity Instagram Trends 78

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. 2) Clearly defined positioning. Talk to Us !

Software 98

Software Comparison Measurement Content Marketing 98

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. This is a fundamental value proposition for many business technology tools. Talk to Us!

Marketing 114

Marketing Comparison Technology Data 114

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. So, how can it possibly compete?

Tools 161

Tools Media Software Analysis 161

Sword and the Script

DECEMBER 24, 2019

For B2B companies, earned media and branded content ranked as the most effective digital tactics. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. Technology means continuous learning. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Pitching Internal International 85

The Resolution Blog

MAY 11, 2016

David Ogilvy set a great lead for us as an agency. Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We spend a long time exploring our target audience and our client’s brand to find the perfect match.

Creativity 120

Creativity Comparison Consumer Examples 120

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). This origin story is important to the company’s evolution.

Pitching 87

Pitching Media System Tools 87

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison.

Twitter 60

Twitter How To Wireless Marketing 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Brand social activity into site content in real-time.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

OCTOBER 28, 2015

For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. Vice President, Marketing Technology. The post State of Social Q3 2015: Twitter Flatlines Growth appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 60

Twitter Analytics Comparison Mobile 60

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. The skills, technology and workflow used in media and public relations are converging. What is your brand’s purpose and role in society?

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. However, from a public health perspective (and possibly for an e-cigarette brand trying to avoid regulatory actions) such a statement is clearly negative. Sorting out what is positive, and negative is a big challenge that NLP faces.

Analysis 78

Analysis Marketing Engineering Data 78

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MAY 16, 2024

Google has the technology to find patterns and signals determining whether a link is bought or sold. I mentioned in the intro that I receive lists like the one below from agencies almost daily (note that this is a different list, yet equally as sketchy): The sites truly doing this incognito may be less risky than others.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. The potential to technology may be unlimited, but the human condition is finite. 34% say 1 to 3 months.

B2B 64

B2B Report Marketing Survey 64

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital.

Ethics 80

Ethics Employee Communications System 80

Flatiron Communications

AUGUST 30, 2015

There are many reasons companies move to change their brand name or graphic identity. Invariably the decision to tinker with a brand identity rests on how the brand is perceived in the marketplace, and whether a refresh will enhance esteem and business. Invariably, sudden brand changes, (i.e., Google, Inc. Google, Inc.

Twitter 28

Twitter Google Financial Comparison 28

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52