Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? What is your role?

Pitching 69

Pitching How To Skype Video 69

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day.

Measurement 120

Measurement Case Study Pitching Agency 120

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

APRIL 19, 2021

You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. She has run and grown an agency for the past 15 years. Illustration credit: pixels hunter ].

Media 198

Media Newspapers Google Energy 198

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. The industry has been good to me.

Industry 153

Industry Publicity Agency Community 153

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It claims that their books have been used to train ChatGPT. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. From that, I wrote a book for him. I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. He’s been a mentor ever since.

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. You don’t need to write a book.

Pitching 60

Pitching Survey Report Interviews 60

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

Transportation 100

Transportation Meeting Newspapers Media 100

Victorious PR

FEBRUARY 22, 2023

Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. In addition to the program itself, your team will be given our proprietary, behind-the-scenes black book of over 100 editors from Forbes, Business Insider, Entrepreneur, and other top publications.

Real Estate 52

Real Estate Course Pitching Education 52

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52

PRSay

APRIL 25, 2024

For Pete’s sake, crack a few books. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences. Never expect your job to teach you everything. Build your network. Project your brand.

Strategy 87

Strategy Brand Branding LinkedIn 87

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. I write monthly about PR technology , so I wasn’t impressed with this list at all.

Interviews 104

Interviews Publicity Technology Social Media 104

Konnect Agency

APRIL 22, 2020

Prior to COVID-19, I worked remotely for our PR agency for more than four years before opening our Denver office. We are a PR and digital marketing agency, so a lot of our days are spent pitching media, reaching out to influencers, and creating social content for our clients. Follow the same formula as above!

Agency 74

Agency Creativity Pitching Google 74

5W PR

MAY 6, 2020

Another recent survey, this by branding agency BBMG, revealed that 73% of customers not only care about the brand, but also the company. About Us pages that engage visitors, instead of pitching and attempting to persuade consumers, are also more successful. As in life, close and secure relationships are essential with brands, too.

Survey 88

Survey Storytelling Consumer Analysis 88

The Proactive Report

JANUARY 21, 2017

She gets calls from big agencies all the time because their teams can’t book segments like she can. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about.

How To 100

How To Media Case Study Resources 100

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

MaccaPR

AUGUST 18, 2020

Once we book the segment you pitched,” adds Runck, “if you provide me with elements like video B-roll and pictures before I even follow-up with you, that makes me want to work with you again. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We Brittany Runck, Twin Cities Live.

Interviews 71

Interviews Skype Radio Pitching 71

Solo PR Pro

JUNE 21, 2022

Here are some tips and best practices for actually booking that vacation and shutting down your computer. Once your vacation is booked, block your calendar for those dates immediately and grab a piece of paper to start planning. photo or writing the perfect caption allowed me to truly enjoy the trip.” Plan ahead.

How To 120

How To Social Media Communications Crisis 120

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric. Cosmopolitan.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

JANUARY 18, 2018

Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests. Don’t Just Reach Out With Pitches. Taking a few minutes to reply to a tweet or write up a quick email telling a reporter you enjoyed their article can go a long way. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126