Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

OCTOBER 2, 2023

This underscored the importance of staying ahead of technological advancements and the need for businesses to prioritise cybersecurity in what looks to be the permanent future. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

B2B 276

B2B Social Media Brand Branding 276

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 144

Survey Software B2B Pitching 144

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. Companies use LINE for mainly B2C communications. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Prohibition

NOVEMBER 14, 2023

LinkedIn’s AI job search Users are being supported in their job search thanks to AI technology on LinkedIn. The technology will also make suggestions to premium subscribers to level up their profiles and make them more competitive for future opportunities. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. No agencies please. What clients? It’s true we have traditional PR down, but we don’t believe in limiting our creativity.

B2C 71

B2C Creativity B2B Education 71

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. To stand out, companies can either be using technology, such as AI or using a completely unique website theme and layout. Social Media.

Brand 60

Brand Branding B2C B2B 60

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.

Company 120

Company Banking Education B2C 120

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector.

How To 62

How To Local B2C Social Media 62

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Shift Communications

FEBRUARY 12, 2018

Sharing rates on Facebook – word of mouth – for B2B and B2C brands is averaging 0.01%. Vice President, Marketing Technology. SHIFT cleaned the data to remove anomalies in data file formats, then grouped the data in 5 groups: B2B, B2C, Individual Influencers, Congressional Representatives, and News Publishers.

Facebook 68

Facebook B2C B2B Software 68

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either. Christopher S.

B2C 124

B2C Government Healthcare B2B 124

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. These online personalities are typically created by media agencies and/or brands. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers.

Brand 116

Brand Branding Fashion Marketing 116

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

Advertising 62

Advertising Advertising Print YouTube 62

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

FEBRUARY 2, 2024

To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). 58% cited that as the primary reason.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Social media analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms.

Google 60

Google B2C Analytics Data 60

Prohibition

DECEMBER 16, 2022

This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Creativity 71

Creativity B2C Enterprise Examples 71

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. Vice President, Marketing Technology. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. In addition to working directly with clients on strategic planning goals, she is an agency leader who manages and motivates client account teams. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. If I‘m a B2C brand, I am still investing somewhat in Facebook. Last month I interviewed top PR and social media experts about the challenges facing online marketing. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

MARCH 9, 2015

The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults. Vice President, Marketing Technology. The post The Facebook Paradox, Part 1: Winning the Social Media Wars appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Media B2C 60

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 55

B2C Education B2B Interviews 55

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Vice President, Marketing Technology. Q1 has usually been soft, but never a loss. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

The Resolution Blog

OCTOBER 26, 2015

View from a walk in San Diego where one-half of the agency is based. There are some firms out there which use that "strong exaggeration of reality" as a means of landing a client and then spew out some pseudoscience algorithm akin to what Ad agencies use. For the core of the work, the office really doesn’t matter.

Education 120

Education Measurement B2B Meeting 120

5W PR

FEBRUARY 22, 2022

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The post Purpose-Based Marketing in B2B Industries appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Pandemic Reaction. Purpose-Washing.

B2B 17

B2B Industry Marketing B2C 17