ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. A few companies are likely to have community managers who create awareness and revenue on social networks. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

How To 159

How To Facebook Social Media Advertising 159

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. And it’s not just the technology we’re excited about.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. Positive PR drives recruiting.

Study 234

Study SEO Course B2B 234

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? How are you approaching that? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C. More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more. They must be doing something right, because the content has generated more than 25.8 million likes. .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

PR 20/20

NOVEMBER 10, 2022

HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. And the ecosystem they’ve built by merging software, education, and community is what makes HubSpot so unique. With its customer-first mentality and simple customization abilities, HubSpot unifies teams through its connected CRM.

Software 54

Software System B2C Tools 54

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. But it’s also because B2C work has changed.

B2B 242

B2B B2C Software Consumer 242