5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

NOVEMBER 14, 2023

LinkedIn’s AI job search Users are being supported in their job search thanks to AI technology on LinkedIn. The technology will also make suggestions to premium subscribers to level up their profiles and make them more competitive for future opportunities. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 149

Survey Software B2B Pitching 149

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. B2B technology. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.

Company 120

Company Banking Education B2C 120

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector.

How To 62

How To Local B2C Social Media 62

PR in High Definition

JULY 28, 2022

As a successful B2C campaign, the Free Hugs Campaign has been going strong for nearly two decades. But, of course, not all brands fit into this style of campaign ‘shareability’. The post Mastering the art of simplicity to make your brand stand out appeared first on Firefly Communications. So, what are you waiting for?

Brand 62

Brand Branding B2C Viral 62

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. Unsurprisingly, this latest change to the Facebook algorithm caused some consternation for Facebook brand managers. Vice President, Marketing Technology. Facebook Metrics YTD. Christopher S.

Facebook 68

Facebook B2C B2B Software 68

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

Advertising 62

Advertising Advertising Print YouTube 62

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

DECEMBER 16, 2022

Users were encouraged to share their shoe size and follow both Costa and Artisan Lab to be in with the chance of winning – a great way for both brands to leverage the campaign to grow their presence and following on TikTok, as well as receiving great press features. Starbucks’ ‘Every Table has a Story’. Subway’s ‘Go Big, Go Subway’.

Creativity 71

Creativity B2C Enterprise Examples 71

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). 58% cited that as the primary reason.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines.

How To 159

How To Facebook Social Media Advertising 159

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms.

Google 60

Google B2C Analytics Data 60

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. In addition to working directly with clients on strategic planning goals, she is an agency leader who manages and motivates client account teams. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. But technology isn’t the whole story. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

5W PR

FEBRUARY 22, 2022

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The purpose-driven brands in the B2B industry have become a key element to people’s daily lives, and society at large, as a result of their work throughout the pandemic. Trust in Brands.

B2B 17

B2B Industry Marketing B2C 17

Shift Communications

MARCH 9, 2015

The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults. Brand reach is a different story entirely. In Part 2 of the Facebook Paradox, we look at the other side of the Facebook coin and how it continues to throttle organic brand page reach. Stay tuned!

Facebook 60

Facebook Social Media Media B2C 60

Shift Communications

JUNE 24, 2016

The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Brand Building: Capturing Attention. Brand building advertising campaigns complement thought leadership and new product campaigns very well. Vice President, Marketing Technology.

Advertising 109

Advertising Advertising Strategy Publicity 109

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter How To Marketing Wireless 60

Shift Communications

OCTOBER 12, 2015

In sales, especially in complex transactions (houses, mortgages, cars, high value B2B and B2C), the acronym BANT has been the gold standard of lead qualification ever since IBM introduced it into its sales processes decades ago. Ultimately, we generate audiences who are aware of what we have to offer and trust in our brands and reputation.

How To 60

How To Analytics B2C Google 60

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Vice President, Marketing Technology. Data-Driven. Christopher S.

Social Media 60

Social Media Media Data B2C 60

Shift Communications

OCTOBER 28, 2015

The recently announced conversion lift/brand lift metrics will help companies to understand how Twitter is impacting their digital communications and marketing, and new eCommerce options will benefit B2B and B2C marketers who have products which are transactional sales. Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact.

Government 69

Government Measurement Groups Corporate 69

PR 20/20

OCTOBER 9, 2018

While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Q: How did you decide on the ideal marketing technology stack? Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61