The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. A standard in article scoring? What do you guys think? Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter.

Interviews 208

Interviews Media Construction B2B 208

Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

ReimaginePR

NOVEMBER 1, 2020

While you’re here, why not check out our other how to use Zoom articles, including one on Zoom Interview Tips and another on Using Zoom Meetings to Host Panel Discussions. The post How to Work Zoom appeared first on ReimaginePr.com.

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How To Video Interviews Meeting 317

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. Who is reading this potential article, would it be interesting to them?

Report 361

Report How To Pitching Banking 361

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

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Interviews B2B Media Report 60

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. For any non-marketers out there, paid media is when you pay to place an article with a particular website.

Media 169

Media Pitching Agency Guidelines 169

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. Working at a top B2B tech PR firm rocks. But there are surprising parallels.

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Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

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Agency eBook Measurement Creativity 100

5W PR

APRIL 22, 2024

From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Like any relationship, do not rush as you may get burned.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

JANUARY 3, 2024

Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events. Beauty PR can highlight these tech integrations through feature articles, interviews with tech leaders, and partnerships with beauty tech events.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Is the article factually inaccurate? We’ve all been there.

Media Training 249

Media Training Policies Agency Interviews 249

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. So a fun new change in my work world. Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. True to form, Facebook took swift action after the NYT article posted. So, was Definers ethical?

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Facebook Ethics Public Affairs Privacy 224

PRSay

NOVEMBER 19, 2021

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. To help shed light on this, we interviewed Melody Lee, one of Chaloner’s placed candidates turned client, about her experience in relationship building with recruiters. That’s also a magical skill.

Interviews 146

Interviews Storytelling LinkedIn Writing 146

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

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Agency Newspapers Interviews Radio 100

Ethical Voices

DECEMBER 1, 2022

– I was blown away by this article in Provoke that highlights how the latest Dr. Pepper/Keurig PR RFP includes a clause for 360-day payment terms (yes, being paid a year after you do the work) and the requirement to use a service that frequently costs 5-10% of the fee processed. First of all, ethics is global and always has been.

Ethics 86

Ethics Interviews Study Writing 86

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

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SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119

5W PR

MARCH 17, 2021

At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all social media platforms. During high-stakes interviews, being honest and transparent is crucial, as it’s a bad PR move to tell lies.

Interviews 88

Interviews Training Crisis Reputation 88

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Like other disciplines, public relations and grown and changed over the years.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

OCTOBER 4, 2023

Interviews, webinars, and articles featuring mental health experts can contribute to a well-rounded understanding of mental health issues. The post PR Strategies to Destigmatize Mental Health and Wellness appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Strategy Employee Education Resources 88