Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But for all the hype, there truly is no substitute for manual research and human analysis. Yet, many PR teams look for technology shortcuts. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Onclusive’s proprietary PR Attribution is the most reliable and scalable impact measurement tool for communications.

How To 397

How To Software Media Analytics 397

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. A crisis agency enabled their client with rapid and precise advice on where to respond to an emerging issue. This can save hundreds of analyst hours per month, with infinite analysis capability.

Viral 78

Viral Analysis Crisis Data 78

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Absolutely no critical analysis is happening.

Technology 84

Technology Social Media Tools Trends 84

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends.

How To 78

How To Analysis Resources Trends 78

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By likes to say.

Agency 93

Agency Trends Marketing Survey 93

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

DECEMBER 12, 2016

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. Vice President, Marketing Technology. Are there conditions which might make it true? Christopher S.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Investors and partners may require more formal communication, like press releases and reports. Hootsuite Insights: For social listening and sentiment analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

DECEMBER 28, 2021

Businesses Value the Role of PR and Communications More than Ever. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No.

Blogging 135

Blogging Software Google Content Marketing 135

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Shift Communications

JANUARY 31, 2017

We examined thousands of news stories from 2016, from fake sites and credible news outlets to benchmark the impact of fake news on our behaviors with machine learning technology. We as professional communicators must be unyielding in our service to the truth on behalf of our clients. Vice President, Marketing Technology.

Analysis 60

Analysis Data Facebook Training 60

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. Perhaps a detailed analysis will show it's not worth rushing into a massive reaction, but keeping a close eye on a situation and readiness to respond when necessary might be enough. Be proactive.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Wadds Inc.

SEPTEMBER 7, 2023

The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. My analysis is consistent with the report. Sustainability and social responsibility have also been a main concern for European communicators.

Report 116

Report Publicity Study Analysis 116

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. How can you use machine learning?

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. It involves selecting the best advertising and communication channels. What is media planning? Media planning is a systematic process.

Media 78

Media Advertising Advertising Analysis 78

Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Modern media relations is almost entirely a form of text communication via email or messaging. The pandemic hangover of working from home also means that it is challenging to reach journalists.

Pitching 124

Pitching Media Print Social Media 124

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? How does it go wrong?

Analysis 60

Analysis How To Data Analytics 60

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. He’s the CEO of marketing transformation agency Brilliant Noise.

Tools 98

Tools Writing Pitching Web 98

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Mindful Marketing

JANUARY 14, 2016

.” As PR becomes vital again, so too does better analysis of its ROI. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client.

Agency 50

Agency Analysis Analytics Tools 50

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167