5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow

Measurement 156

Measurement Case Study Creativity Course 156

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Cision

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Tools 128

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In The urban poor is not the rural poor, said Haworth.

Social Media 97

Social Media Conference Media Corporate 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. 2. It Creates Authentic Interactions with Customers. Is Your Company Ready for Experiential Marketing?

Company 96

Company Marketing Social Media Analytics 96

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos.

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

MARCH 22, 2016

Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Six examples of insane honesty The PR industry has worked hard to lose its reputation of bending the truth and inflating statistics but how honest are we prepared in campaigns? The results?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. This level of responsiveness enhances customer satisfaction and helps brands establish a reputation for excellent customer service.

Viral 78

Viral Digital PR Storytelling Reputation 78

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Steve Barrett: We’ve all seen those go viral haven’t we? We heard that old cliché about getting a seat at the table and having the ear of the CEO.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

OCTOBER 17, 2011

positive, neutral or negative) and prioritized according to potential reputational impact. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. We categorized these messages based on sentiment (i.e.

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 214

Employee Leadership Crisis Management Viral 214

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. A single misstep can lead to a public relations nightmare, causing reputational damage. This increased visibility can be instrumental in expanding your reach and building brand recognition.

Ethics 101

Ethics Trends Social Media SEO 101

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. In its advertising, Apple brags about the quality of its iPhone cameras, and Go Pro cameras document even the most harrowing situations in high definition brilliance. Can your reputation withstand increased surveillance? 200 Million Camera Phones.

Reputation 40

Reputation Viral Privacy Retail 40

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. These days, there is no better tool than social for ruining or rescuing your reputation in an instant. Watch out for #fails.

Social Media 83

Social Media Media Viral Tools 83