Advertising Crisis Management Reputation Viral 
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. A sudden market shift or crisis. A new product launch.
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.
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Cision
MAY 12, 2017
The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check. The Digital and PR Evolution.
Reputation Us
APRIL 12, 2017
The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world.
Prohibition
JANUARY 14, 2022
What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?
Prohibition
JULY 10, 2019
The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 8) A high-flying crisis: Boeing 737 Max aircraft crash.
Beyond PR
MAY 12, 2017
The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check. The Digital and PR Evolution.
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