Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: The native advertising backlash will intensify—but from brands, not media critics.

Social Media 152

Social Media Mobile Marketing Storytelling 152

ImPRessions - Crenshaw Communications

JULY 31, 2017

Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Which sites and influencers refer traffic to my site?

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Deirdre Breakenridge: A few years ago, your team coined the term “PRTech” and championed the development of its ecosystem. How has the space changed since then? Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The brand’s exceptional storytelling is honest, inspiring and downright sobering. But why does Always’ campaign work? This problem of saying sorry, it wasn''t just something women in the U.S.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. Consider advertising there. Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Do they get coffee at a particular place?

Enterprise 150

Enterprise Community Education Radio 150

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere).

Publicity 52

Publicity eBook Ethics Resources 52

The Hoffman Agency

SEPTEMBER 1, 2020

Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content.

Pitching 36

Pitching Internal International Meeting 36

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Was the spot intentionally misleading?”

Film 48

Film Marketing YouTube Advertising 48

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Cision

APRIL 20, 2015

The former applies to influencer relations, native advertising, and product placements. The latter refers to reviews, mentions, and unsought product placement. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Our audiences listen to influencers because they trust them.

Media 120

Media Content Marketing Infographics Fashion 120

Ishmael's Corner

MAY 10, 2015

. - OBS : Open Broadcaster Software is free, open source software for video recording and live streaming. - Facebook Advertising : Accelerate findability — yes, it’s a word — of blog posts and digital assets using Facebook ads to drive traffic back to your site. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Overview: In reference to Office Space (the movie), 2Bobs is a podcast that entertains and informs. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

DECEMBER 4, 2018

Your content should still aim to engage, entertain, and inform as it promotes or advertises. They need content to reference during the phone call, and even more content to send in a follow-up thank you email. Bottom of funnel: Content to drive purchases. Those reps will need content to facilitate the conversations before a sale.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

JANUARY 9, 2019

When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. She made the video, it laid somewhat dormant for months. Then Kendrick Lamar released his album Damn., Is he still making millions in ads?

Video 90

Video Brand Branding YouTube 90

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. We are the storytellers and content marketing should be our domain. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Best yet, consult your graphic designer and always reference your brand style guide!

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Mark My Words

JANUARY 14, 2021

Dawn Ostroff, Spotify’s chief content and advertising business officer, said: ‘The Duke and Duchess of Sussex may live in California but the power of their voices rests in their status as citizens of the world.

Privacy 60

Privacy Healthcare Instagram Banking 60

ReimaginePR

SEPTEMBER 5, 2016

They don’t want to refer to a dictionary. You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. But they don’t want a lecture. They don’t want to think too hard.

Blogging 120

Blogging How To Infographics Writing 120

Waxing UnLyrical

JULY 17, 2015

In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Strength lies in differences, not in similarities” ~ Stephen R. As of 2011, the BLS reported that only 8.7

Agency 40

Agency Report Training Leadership 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52