Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Native Advertising. Measure everything, too.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) In general, PR strategy is affected by overall business goals as well as an organization’s sales, marketing, social media and other practices. How can brands keep up? Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

FEBRUARY 16, 2021

People have more faith in businesses than they do in NGOs, government or the media. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 51% are neutral about trust in trust media. Media distrust grows. 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Marketing attribution for earned media. It was an interesting job, particularly from a B2B tech PR perspective. Need help with marketing or PR?

Technology 167

Technology Publicity Software Pitching 167

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). Why wouldn’t brands listen?

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). Get our white paper today! Active on social media.

Marketing 120

Marketing Groups Journalism Social Media 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 20, 2015

I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Social Media Today (@socialmedia2day) April 10, 2015. Mistake #9: You aren’t measuring what matters. ” – Chris Meier.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Going through, in real time, the amount of material available through social media would have been impossible not long ago. He is active on several social media sites including Twitter: @ErikSherman.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Onclusive

MARCH 21, 2018

In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Get even more PR measurement tips?

Measurement 120

Measurement Customer Service Data Education 120

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Want to measure your PR’s value? Click here for a free white paper that shows how! That means your social media profiles should have recent updates, as should your blog. Increased Brand Awareness.

Writing 120

Writing Social Media Tools Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. It works too.

B2B 111

B2B Consumer Marketing Survey 111

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%). The rest are unsure.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

OCTOBER 31, 2017

If your organization sponsors posts or boosts social media content, this is a good business case for including digital breadcrumbs back to your content hub. Tips for inviting raised hands: Advertising on your own platform. Similar to retargeting, many social sites permit you to advertise to custom audiences.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Beyond PR

MARCH 17, 2016

Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels.

Marketing 40

Marketing Small Business Web Nonprofit 40

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 65

Communications Pinterest Reddit Radio 65

Sword and the Script

APRIL 27, 2019

51% said, “‘getting it right’ was most important to their [media] organization”; followed by “revenue” (34%), “exclusivity” (10%) and “being first to publish” (5%). How do you measure influencer marketing results? 2% said “personal safety and security issues.”. Potential performance of a story after its published matters. “65%

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

OCTOBER 6, 2015

Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%).

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72