Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Perhaps none have been affected more than print newspapers. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 177

Newspapers Industry Print Journalism 177

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Waxing UnLyrical

MARCH 20, 2013

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press.

Print 87

Print Advertising Advertising Newspapers 87

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 96

Survey Industry Leadership Study 96

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it?

Journalism 85

Journalism Print Newspapers Advertising 85

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. If the image is to go into print, it needs to be at least 1MB. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Local 88

Local Comparison Trends Television 88

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR. Prior to the drive to California, he set his plan to secure work in motion.

Meeting 131

Meeting Radio Sports Telecommunications 131

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. Always overprepare. Make it snowball! PR measures up.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

Internal 147

Internal International Tools Software 147

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 67

Technology Advertising Advertising Community 67

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. It’s the truth and the distributors of the information need to be regulated, we’ve gone past the point of no return. The genie is out of the bottle.

Policies 60

Policies Industry Newspapers Interviews 60

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could be used for customer service, sure, but how about journalism? Then, it shows up in the print issue the next morning?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. I don’t really like buying digital prints of old texts as I prefer owing the original.

Resources 71

Resources Advertising Advertising Print 71

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Most of us understand that there is likely some agenda or bias shaping the information we find on an unfamiliar website. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

Flatiron Communications

MAY 7, 2015

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., ” And there’s the rub.

Video 28

Video Print Television Journalism 28

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? The best practice would be to provide the news media with perfectly balanced information. Journalists typically just want to find the specific information they need—fast. Journalists today prefer to pick and choose whatever information they need from a website.

Media 52

Media Wikipedia Product Launch Journalism 52

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. I don’t really like buying digital prints of old texts as I prefer owing the original.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. I don’t really like buying digital prints of old texts as I prefer owing the original.

Resources 40

Resources Advertising Advertising Print 40

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

PR Fuel

JULY 24, 2018

Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. It’s been fascinating to watch that evolution, from information scarcity and limited, expensive distribution channels to information over-abundance and limitless, virtually free distribution. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

APRIL 28, 2021

So data’s coming in much earlier in the process, and is there throughout to inform. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. Paul: Very interesting. And that’s the same principle you’re using in Asia Pacific, David, is it?

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MARCH 20, 2018

He also learned Cisco would be interested in a mobile device that would help capture contact information and notes from people visiting the booth at the show. Today’s event marketing is informed by data and analysis that didn’t exist when we started, which frankly is why G2Planet was founded.

Industry 72

Industry Marketing Enterprise Mobile 72

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012. Enough said.

Meeting 65

Meeting Automotive Engineering Media 65