PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

Conference 45

Conference Marketing Case Study Hotels 45

Communications Conversations

MARCH 16, 2016

I recently read a post by popular blogger, podcaster and professor, Mark Schaefer, on influencer marketing. The post was titled “8 Practical Applications for Influence Marketing.” And, they were two claims that are absolutely key to the whole “influencer marketing” discussion. The claims?

Marketing 60

Marketing Hotels Advertising Advertising 60

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. Taking place Jan.

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Mobile Technology Automotive Trade Shows 75

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

OCTOBER 11, 2017

As the director of marketing communications for Project Bread , a Boston organization that helps feed underprivileged Massachusetts residents, Maureen Halley Lederhos knows how complex of a problem hunger is. For instance, the organization refuses to exploit the faces of suffering individuals for marketing or advertising campaigns.

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Conference Hotels System Internal 92

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? The line between authenticity and deception.

YouTube 48

YouTube Hotels Sports Social Media 48

The Proactive Report

MARCH 1, 2016

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. Q1a: Do you have any numbers on how many companies are doing it now? A: No, I wish I did.

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Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. Q1a: Do you have any numbers on how many companies are doing it now? A: No, I wish I did.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Maxim Behar

JUNE 15, 2022

We had lunch in the very fashionable restaurant for its time in Grand Hotel Varna on Golden Sands and the Baron began straight away without any courtesies: - Maxim, you were recommended to me by my friends as an honest and respectable person. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

We had lunch in the very fashionable restaurant for its time in Grand Hotel Varna on Golden Sands and the Baron began straight away without any courtesies: - Maxim, you were recommended to me by my friends as an honest and respectable person. They studied how to invest in Bulgaria and felt its increasing proximity to European markets.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Up until now, it has not been very easy to advertise on the Snapchat platform.

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Social Media How To Insurance Insurance 233

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

OCTOBER 18, 2011

The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add). Of course, none of this is new. .” It was all textbook stuff, really.

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Guidelines Hotels Facebook Groups 60

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. When you travel, you likely often stay at various hotels, fly in airplanes, rent vehicles, visit local sites and attractions, eat out at restaurants, and the list goes on.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17

Ethical Voices

NOVEMBER 7, 2022

And so, I’ve been on both sides of the fence – editorial and marketing. I started off in advertising sales for IDG. From there, I bounced back and forth between marketing and editorial. But the other hat that I’ve worn is in email marketing and doing demand generation and that sort of thing.

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Ethics Travel Writing YouTube 82

PR Conversations

NOVEMBER 27, 2015

It can take hours to move from one place to the other and we were “parked” in a decent but peripheral “four star” hotel (as proudly indicated by our host when I inquired the reasons for not choosing a more central Tehran location). This presentation was to some 60 Iranian professionals from public, private and social sector organizations.

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Conference Hotels Internal International 40

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? You can leverage these guys not only for marketing campaigns and product launches, but also to help sway opinions during PR crises.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

SEPTEMBER 4, 2022

The book, “The New Global Leaders”, which subsequently became a global bestseller, was already heavily advertised and featured only three names - Percy Barnevik, the owner of Asea Brown Bowery, Richard Branson, the founder of Virgin, and David Simon, the head of British Petroleum. The breakfast at the Sheraton Hotel went quite well.

Hotels 52

Hotels Meeting Groups Internal 52

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. The other part of the marketing infrastructure story is about metrics.

Marketing 62

Marketing Technology Data System 62

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s At the end of the game, charging everyone the Rodgers rate really is “ Simple-Minded Marketing.”

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Insurance Insurance Retail Sports 86

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And then one day, a friend of mine called me at the Sheraton Hotel. And this is the advertising, public relations, and digital. 6) What advice would you give to B2B marketers for the strategic planning of Public Relations?

B2B 52

B2B Communications Media Newspapers 52

Shift Communications

DECEMBER 2, 2015

Yet in a very short period, Airbnb has surpassed some of the world’s largest hotel chains including Hilton, InterContinental and Marriot in terms of available rooms. Exponential iteration in PR is more akin to the change programmatic technology brought to how advertising is targeted and bought and sold on the web, minus the fraud.

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Analytics YouTube Video Hotels 60

Mindful Marketing

JANUARY 12, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? ” Social media shares of the pics quickly made Fiji Water Girl one of the web’s hottest trending topics and, according to Apex Marketing, earned Fiji about $12 million in free media exposure.

Film 72

Film Viral Hotels Television 72

David PR Group

JUNE 15, 2015

Today, making a complaint can be done in a matter of clicks and even before we leave a retail establishment, restaurant, or hotel. If you ask Australian online expert Michael Roberts, he will say it is all about advertising. Complaint sites serve as Google’s advertising partners and drive traffic to Google sponsored ads.

Customer Service 40

Customer Service Google Engineering Retail 40

Norton's Notes

JULY 19, 2017

A male model posed in a bus shelter advertisement for the watch, making the shelter advert seem normal, until people approached and the audience started to realise the shots of him were actually being live streamed and were fully interactive – all of it was pretty cool albeit in a different language, I have included the full video below.

Hotels 28

Hotels Video Fashion Creativity 28

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

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Marketing Pinterest Mobile Social Media 120

Maxim Behar

FEBRUARY 18, 2024

People used to meet in hotel lobbies when there were no valid arguments to be set on the “public” table and try to convince one another on matters concerning legislation and regulation. After all, America is the birthplace of advertising, and everything back then happened through advertising.

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Corporate Advertising Advertising Government 59