wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? The line between authenticity and deception.

YouTube 48

YouTube Hotels Sports Social Media 48

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

OCTOBER 18, 2011

The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add). These types of developments are always contentious.

Guidelines 60

Guidelines Hotels Facebook Groups 60

Ethical Voices

NOVEMBER 7, 2022

And so, I’ve been on both sides of the fence – editorial and marketing. I started off in advertising sales for IDG. From there, I bounced back and forth between marketing and editorial. I’ve been going to the Consumer Electronics Show. The cost of their flight and hotel have got to be covered.

Ethics 82

Ethics Travel Writing YouTube 82

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Source: Virgin ). Air New Zealand’s "Nothing to Hide" TV Spot.

Travel 89

Travel Airlines Hotels Marketing 89

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. The other part of the marketing infrastructure story is about metrics.

Marketing 63

Marketing Technology Data System 63

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

David PR Group

JUNE 15, 2015

Today, making a complaint can be done in a matter of clicks and even before we leave a retail establishment, restaurant, or hotel. We can contact a company directly through its website or via e-mail, send a tweet to that same company’s president, or post a complaint on a consumer complaint website. Not Just about Consumer Protection.

Customer Service 40

Customer Service Google Engineering Retail 40

Maxim Behar

FEBRUARY 18, 2024

Still, consumers who use smartphones, for example, see them in the same way — like smartphones. People used to meet in hotel lobbies when there were no valid arguments to be set on the “public” table and try to convince one another on matters concerning legislation and regulation.

Corporate 59

Corporate Advertising Advertising Government 59

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

David PR Group

APRIL 1, 2016

Some businesses have seen dramatic marketing results from actively working with Yelp and engaging the community. Prior to sites like Yelp, many service businesses only marketed through personal referrals and Yellow Page ads. Yelp derives its revenue from advertising and business partnerships. Claim your business’ page.

Mobile 40

Mobile Reputation Hotels Tools 40

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 170

Marketing Employee Content Marketing Training 170