Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

JULY 11, 2022

For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), The “secret sauce” of influencer marketing is in the relationship between the brand and the influencer.

Hotels 59

Hotels Marketing Social Media Consumer 59

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. Let’s start with the obvious – Facebook isn’t going anywhere and your related marketing efforts probably aren’t going anywhere either.

Hotels 60

Hotels Facebook Web Journalism 60

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

Mark My Words

JANUARY 24, 2022

Daily Mail Adele fans today demanded the singer covers the cost of their Las Vegas flights and hotels after her ‘astounding’ decision to axe all her shows at the 11th hour when many were flying in or had already arrived in the entertainment capital of the world. They also spent $400 each on new outfits.

Hotels 60

Hotels Travel Instagram Airlines 60

Agility PR Solutions

JANUARY 4, 2023

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There’s a lot of rivalry for customers’ attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to attract tourists fail miserably.

Travel 85

Travel Airlines Hotels Marketing 85

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

Onclusive

AUGUST 3, 2021

Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Onclusive

MARCH 28, 2022

And as every organization’s ability to keep up with the market dynamics is now more critical than ever, real-time tracking and measurement is needed to allow PR pros to pivot quickly under any conditions. To learn more, join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

And as every organization’s ability to keep up with the market dynamics is now more critical than ever, real-time tracking and measurement is needed to allow PR pros to pivot quickly under any conditions. Support long-term vision. To learn more, join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement Strategy Hotels Data 195

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

PRSay

OCTOBER 20, 2023

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. For the closing General Session of ICON 2023 on Oct. professor and director of graduate studies, Virginia Tech; and Michelle Olson, APR , managing partner, Lambert.

Communications 159

Communications Ethics Training Hotels 159

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. The hotel chain’s goal was fairly clear to me from the outset. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Stephen Waddington

JUNE 30, 2021

Currently there is a lot of white space for them to move into; the customer base is ready and waiting, but to tap into this new marketing channel, brands need to optimise, create and integrate their products and services with voice technology,” he said. Voice has high levels of awareness. vci-2021.

Hotels 138

Hotels Travel Engineering Privacy 138

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. The good news is that there is no need to figure out PR measurement on your own. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 370

Measurement How To Analysis Data 370

NewsWhip

MAY 25, 2021

The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Are there new markets, categories or audiences out there for Marriott? Lastly, Marriott Bonvoy members are also able to earn points on eligible hotel charges.

Travel 109

Travel Data Industry Hotels 109

Cision

MARCH 31, 2016

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. and in China.

Social Media 120

Social Media Hotels Brand Branding 120

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Influencer marketing can also be effective in reaching Gen Z consumers.

Consumer 88

Consumer Brand Branding Agriculture 88

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Joe Pulizzi’s Orange Suit.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

AUGUST 3, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products.

Industry 0

Industry Communications Software Hotels 0

5W PR

JANUARY 16, 2020

With over 70 locations worldwide, it’s safe to say that Barceló Hotels has quite an impact on the industry, and the environment. That’s why they have initiatives in place that support their dedication to being green. Tripadvisor has even awarded 32 of their locations as the most sustainable in the world.

Airlines 133

Airlines Hotels Tourism Energy 133

PRSay

APRIL 16, 2020

Natalia Lopez , vice president of marketing firm FINN Partners and moderator of the webinar titled “Meet the Travel Media: Pivoting Media Strategies Amid COVID-19,” said PR pitches shouldn’t be “too salesy or tone deaf” during the shutdown. For her publication, “Not everything should be about COVID-19,” she said.

Travel 197

Travel Pitching Airlines Media 197

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Maxim Behar

JULY 6, 2023

These days he launched his book “Seychelles Recipes and More about “Paradise on Earth” on the book market. You can't make anything, not a hotel, not a bar, not anything. For example, there is a law that you can build one hotel on one beach. They walk around the hotel saying, "Where's bin Laden?" Good evening, welcome.

Hotels 52

Hotels Tourism Local Course 52

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. The good news is that there is no need to figure out PR measurement on your own. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement How To Analysis Data 195

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. Reviewing and recommending some of the best spas and hotels across with a touch of glamour. Travel | Hotels | Spas | ? View this post on Instagram A post shared by ??? ?????

Travel 62

Travel Instagram Hotels Tourism 62

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR for Anyone

OCTOBER 13, 2021

My client had a listing of a property that was once the first hotel outside of Washington, D.C. These make great stories that the media will be interested in covering because it is appealing to their audience. This is one of my favorites. It was where the politicians would go to get out of the city.

Real Estate 130

Real Estate Hotels Interviews Video 130

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Karen Freberg

JUNE 26, 2022

Y’all know at this point I think Ryan is the GOAT of marketing, but it was so great to see Cannes Lions recognize this and invite Ryan to speak. Ryan’s session was awesome – he gave practical advice, insights, and discussions on the process of what his team goes through in his marketing and campaign efforts.

Conference 97

Conference Hotels Pinterest Nonprofit 97

Maxim Behar

AUGUST 14, 2022

And when we compare not only the prices, but also the logic of airlines, delivery companies, electronics companies, hotels etc., And for all this, one and only one factor is "to blame", to which we must always bow - the free market and free competition. we immediately say to ourselves – so it’s possible! Well then - bow!

Airlines 52

Airlines Hotels Industry Examples 52

NewsWhip

AUGUST 4, 2022

Contrary to popular belief, marketing strategies don’t have to be complicated. View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels). Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. .

Instagram 146

Instagram Brand Branding Hotels 146

The Stalwart Blog

APRIL 15, 2016

Marine Corps General Joseph Dunford, key corporate supporters that included La Quinta Hotels, United Technologies, Chase, Booz Allen Hamilton, Aflac, active duty military service members in attendance and veterans who have served. Marketers take note. No where in those remarks did a call for more funds come through. .

Marketing 60

Marketing Hotels Pitching Leadership 60

Cision

SEPTEMBER 24, 2015

According to Cision’s report, business travelers are also concerned about safety when traveling alone, especially in terms of hotel location. As might be expected, marketing to U.S. As might be expected, marketing to U.S. Mobile Technology. Word-of-Mouth.

Travel 120

Travel Hotels Mobile How To 120

Critical Mention

APRIL 6, 2017

I was at a Ritz-Carlton hotel once, where I was running out of toothpaste. Based on your experience as a PR pro, marketer and influencer, what do you think are the key things that companies and agencies need to keep in mind when courting an influencer? You’re a frequent guest on CNN talking about marketing and public relations.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Maxim Behar

JULY 26, 2021

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52