PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Financial Planning Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. Health Literacy Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals.

Financial 52

Financial Education Analysis Analytics 52

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack. Big Tech has stepped up.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

JUNE 16, 2023

This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. As a result, they may be less likely to trust influencers who promote products solely for financial gain. What does this mean for brands and PR professionals?

How To 195

How To Consumer Social Media Community 195

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. Actionable Insights: Content Platforms: Choose the right platform for your target audience, whether it's a blog, podcast, or video series. Deep Dive into a Niche Generalists abound, but specialists thrive.

YouTube 99

YouTube Course Financial Education 99

ReimaginePR

MARCH 30, 2020

Learning French with movies can be exceedingly rewarding and fun, but you want to be sure that you don’t wind up watching videos which are 90 percent in English. Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes.

How To 120

How To YouTube Video Web 120

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

AUGUST 17, 2023

Twitter’s stingy four) and videos of up to five minutes each. Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. Plus, Threads allows up to 10 photos per post (vs. Threads is an easy option for existing Instagram users.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. million, compared to $14.4

Software 126

Software Analytics Technology Video 126

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. Gen Z demands a different PR communications approach than previous generations.

Consumer 88

Consumer Social Media Education Advertising 88

Sword and the Script

JUNE 6, 2023

Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” In a statement the company said, “Pioneer Academy offers practical video courses covering various branches of PR, developed with PR experts with strong track records at startups.” acquired in February of 2023.

Survey 146

Survey Software B2B Pitching 146

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility.

Brand 82

Brand Branding Marketing Ethics 82

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185

Brand Branding Marketing Wireless 185

Contently - Strategy

FEBRUARY 9, 2021

Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Step 2: Communicate a clear value prop.

How To 142

How To Content Marketing Banking Advertising 142

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Start with employees, financial institutions, local government, and so on. With everyone online all the time, video became more crucial than ever for PR success.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This will help you assess the financial success of your influencer marketing efforts.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

DECEMBER 6, 2017

The Multichannel News Release compiles your owned media (photos, videos, and lead generation forms) into a custom-designed landing page, distributes your content to thousands of media points and influencers to garner earned coverage, while simultaneously running a targeted pay-per-click and social promotion to drive engagement from key audiences.

How To 223

How To Marketing Storytelling Measurement 223

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” –Advertising will be more engaging. to make the make the biggest impact to these consumer brands in the coming years.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? What is Organic Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

PR in High Definition

MARCH 31, 2022

Giants Meta and Google were also in the firing line again, as governments in both the UK and the EU delving into their online advertising. TikTok expanded even further to 10-minute videos , but I’m not convinced we have the attention span to avoid scrolling for that long. CNN has launched a new streaming platform – yay!

Government 62

Government Financial Training Advertising 62

Cision

DECEMBER 26, 2017

If you’re an explorer, maximize paid advertising to see which channels produce the best results. Like explorers, rulers use paid advertising effectively, but they also use their platforms to take stances on current issues. Use visual content, like GIFs and short videos, to entertain consumers. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

PRSay

SEPTEMBER 7, 2021

He explains that while not all influencers are blatantly posing in a uniform while holding a commercial product, the influencer profits from monetized YouTube videos, sponsored posts and affiliate marketing deals. To summarize, it would appear that the influencer is using their active-duty status for private financial gain.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Prohibition

FEBRUARY 1, 2024

Generic content recommendations are no more and a selection of articles, videos and images that pique your curiosity are readily available from the moment the app is opened. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

NOVEMBER 5, 2021

Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company. In other words, advertising or sponsored posts that companies pay a social media network to broadcast to audiences other than their own followers. Increasing revenue through opportunities and growth and advertising.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions.

Study 93

Study Marketing Survey SEO 93

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.”

Newspapers 178

Newspapers Industry Print Journalism 178

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals.

Tourism 118

Tourism Fashion Travel Retail 118

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. We see this happening in the communications and PR industry. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Otherwise, you’re just spinning your wheels.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84