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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Landis PR

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? The term “Barbenheimer” was all over social media and catapulted both films to top spots on opening week. But it was not enough for Musk.

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. We film videos. We film an interview with you. This is why you need to start socially listening. We pitch the media.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. A veteran marketer and an up-and-coming rookie argue the call. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Go Online or Go Home. ’ But today?

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

If you’re an explorer, maximize paid advertising to see which channels produce the best results. Celebrity endorsements, paid ads, street signs, commercials, short films, interactive content, special contests — nothing is off-limits to an explorer. These brand names are now proper nouns in our modern lexicon. The Magician.

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