Stuart Bruce

SEPTEMBER 23, 2015

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60

Film Content Marketing Case Study Marketing 60

Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. But it was not enough for Musk.

Film 59

Film Twitter Viral Social Media 59

PRSay

MAY 8, 2020

The combination of TV-worthy tech and the lack of close-quarters contact required to create a segment means that virtual interviews and filmed components of news packages are likely here to stay. The advertising landscape may never be the same. Now, these are tools that they need to use to do their jobs. Photo credit: fgc.

Skype 198

Skype Media Interviews Advertising 198

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.

Film 147

Film Social Media Mobile Brand 147

Steve Barrett on PR

MAY 4, 2018

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

Storytelling 78

Storytelling Film Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

AUGUST 25, 2022

On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. Top 3 Brands Utilising Virtual Influencer Marketing. The Ultimate Guide to Facebook Advertising. Take a look at our round-up below! Facebook attempts to keep up with TikTok.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Advertise on social media. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets.

SEO 102

SEO Film Advertising Advertising 102

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. A native of Greenville, S.C., Newhouse School.

Conference 137

Conference Film Storytelling System 137

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Strategy 119

Strategy Pitching Film Advertising 119

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. When crafting our stories at MediaSource , for example, we find and focus on a real person who is impacted by the topic we’re featuring in a brand’s story. Then once they’re invested, show them how your brand is the solution.

Communications 161

Communications Storytelling Film Training 161

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience. Star Wars will be released to theaters on December 18.

Google 120

Google Advertising Advertising Film 120

Mark My Words

MAY 30, 2022

Screenshot No matter what verdict is announced regarding the Johnny Depp versus Amber Heard defamation trial, it’s undeniable that the Pirates of the Caribbean star’s film career was impacted by both the allegations from and the ongoing court battle with his ex-wife. A brand like Dior is not just looking at this territory.

Film 60

Film Fashion Advertising Advertising 60

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. A brand like Dior is not just looking at this territory,” he said. Brands hope for short-term memory loss and long-term amnesia.

Fashion 60

Fashion Film Newspapers Advertising 60

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message. PR can provide the content and PR can channel it too.

Film 60

Film Television YouTube Video 60

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. The campaign showcases the brand’s new ‘Christmas Gift Collection’ aimed at providing present inspiration both in-store and online from just £20.

Video 63

Video Film Fashion Web 63

Cision

JULY 13, 2016

What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. Why is integrated communication so important for brands today? Every medium you use to promote or talk about your brand should be cohesive and interconnected, on-message (the same message!),

Print 120

Print Tourism Transportation Film 120

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. KFC is a fun and carefree brand with a great attitude towards marketing stunts. When the stunt is discussed, then the brand or association is, too. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 2023, December 18). In Wikipedia.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Mindful Marketing

FEBRUARY 22, 2020

The fast food icon recently launched a “global, integrated advertising campaign showing its iconic Whopper® sandwich covered in mold.” Then, against a music bed of “What a difference a day makes,” filming turns to a rapid time lapse and the burger ages abhorrently before our eyes. .

Advertising 65

Advertising Advertising Film Banking 65

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Advertising Week. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Bringing brands together is our speciality! Carol is dynamic and great fun and we enjoyed plenty of laughs as we filmed and photographed her using the device and giving interviews.

Sports 52

Sports Film Local Exercises 52

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand?

Consumer 65

Consumer Course Film Advertising 65

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit.

Film 60

Film Print Creativity Internal 60