ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

5W PR

NOVEMBER 20, 2023

One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit. This strategy allows brands to connect with consumers in unique ways.

Marketing 78

Marketing Advertising Advertising Consumer 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an article about trends, it must contain a surprise factor and/or tell readers something they don’t already know. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Entertainment and lifestyle still dominate, but messages and education are powerful. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

Consumer 88

Consumer Social Media Education Advertising 88

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn.

Report 61

Report Trends Education Data 61

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do. Follow in the leader’s draft.

Real Estate 156

Real Estate Case Study Technology Education 156

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends. In summary. In summary.

Financial 52

Financial Education Analysis Analytics 52

Solo PR Pro

DECEMBER 5, 2023

Education and Certification: Continuously enhance your skills with certifications or courses relevant to your chosen niche. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals.

YouTube 99

YouTube Course Financial Education 99

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. It depends. Teach us (quickly).

B2B 111

B2B Brand Branding B2C 111

5W PR

OCTOBER 5, 2020

People are a lot more interested in opening and reading through an email that’s targeted at entertaining or educating them instead of selling to them. The trend has been reversed in the last few years. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 164

Crisis Ethics Publicity Marketing 164

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising.

Social Media 174

Social Media Media Analytics Data 174

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Education often takes a backseat when a child becomes an influencer. Child influencers are reshaping digital marketing.

Brand 82

Brand Branding Marketing Ethics 82

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

SEPTEMBER 26, 2023

These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.” Commentary: This might seem confusing – how can we promote new products and services on social media without being promotional? The survey asked, “What makes a brand memorable on social media?”

Survey 125

Survey Social Media Brand Branding 125

Deirdre Breakenridge

DECEMBER 12, 2017

Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. When I retweet a story, I use current (from the same day, or within the last month) to stay abreast of trends. I was hooked. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. It’s also provided a nice supplemental income.

Education 107

Education Course Nonprofit Resources 107

PRSay

NOVEMBER 8, 2022

One client of ours is frequently asked what trends he predicts. Taking a model Volvo from the blue bin that represented the West, he noted that people in the industrialized world were healthy, educated, rich, had small families and aspired to buy cars. From within the bins, we withdrew additional props to make his points.

Comparison 154

Comparison Twitter Newspapers Communications 154

PRSay

DECEMBER 1, 2017

Don’t get me wrong; I didn’t ignore my education, as I frequently enrolled in professional development workshops, conferences and webinars. The trending communications strategies were what my clients really needed, right? This is how I justified my APR procrastination. This oversimplified description stunned me.

Nonprofit 102

Nonprofit Education Study Small Business 102

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. PR is now more than ever about education.

Advertising 54

Advertising Advertising Education Newspapers 54

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers.

Marketing 118

Marketing Data B2C Big Data 118

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. The Top 8 PR Trends That Will Empower Your Business. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Remote PR Jobs

SEPTEMBER 25, 2023

So if you're looking to warm up leads that you've generated with earned media or win over some more, it's important that you're focusing on producing these educational, valuable resources. These assets offer a more controlled -- but not overly promotional -- message about your company.

Media 100

Media Pinterest LinkedIn Case Study 100

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are the latest PR Trends? One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact. Today, they’re looking for custom content.

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. See this post for tips on writing stellar bylines. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Onclusive

AUGUST 30, 2017

As a result, the PR industry has become accustomed to “noise data,” such as advertising value equivalency (AVE) and impressions; fortunately, attribution helps clear the fog. From choosing target publications and article topics to identifying trends and patterns, attribution is no longer just a secret tool for marketers.

Tools 170

Tools eBook System Data 170

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100