Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. However, data from Super Bowl 52 [download page] revealed that brand recall was on the rise, as 78% of viewers were able to correctly identify the brands behind the ads. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Cision

OCTOBER 5, 2016

The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

FEBRUARY 2, 2023

The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. Before the IoS 14.5 Before the IoS 14.5 Here is where the bad news comes into play… Post the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. Win at SEO. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

FEBRUARY 9, 2021

But a surprising amount of marketers I speak with aren’t investing in a newsletter as a core part of their content strategy. For us at The Content Strategist , that’s content marketing and content strategy best practices. If you want to dig in further, check out our free content strategy course on lead generation.

How To 145

How To Content Marketing Banking Advertising 145

5W PR

DECEMBER 26, 2022

It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). TikTok is expected to hit 1.8

Marketing 88

Marketing YouTube Advertising Advertising 88

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Here’s what to look at to determine if your podcast strategy is really working: 1.

Measurement 120

Measurement Airlines Advertising Advertising 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” They created a Women’s Guide to Retirement Planning booklet – available for download. And they paid $500 a month for strategy and measurement. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? So wrote Julie Ogilvie of SiriusDecisions in a piece called The Six Keys to a Healthy and Balanced Influencer Strategy. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Photo credit: Pixabay ( CC0 1.0 ).

Strategy 79

Strategy Marketing Measurement B2B 79

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. There may be potential for new advertising opportunities on Twitter with this update, similar to ads on the TikTok feed – this will be one to keep an eye on as it could offer brands a further way to reach audiences.

Instagram 62

Instagram Social Media Video Twitter 62

Deirdre Breakenridge

DECEMBER 18, 2017

With these tips, you will be able to determine the right strategies and platforms for your team and your company. Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. How would you have done it if it was your campaign?

Case Study 224

Case Study Trends Instagram Social Media 224

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Beyond PR

APRIL 3, 2018

Given this expansion, communicators must reconsider content distribution strategies. Including multimedia is more than simply advertising. Download our free guide, How to Choose The Best Press Release Distribution Service to get started. Extension of Your Company Website And Blog. 3) Thought Leadership. About Ashley Tucker.

Strategy 72

Strategy Education Resources Examples 72

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1

Energy 190

Energy Mobile Community Measurement 190

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. As a result, the PR industry has become accustomed to “noise data,” such as advertising value equivalency (AVE) and impressions; fortunately, attribution helps clear the fog. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. The most popular is based on one of the oldest marketing strategies on the Internet: pay-per-click, or PPC. you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.”

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

PR for Anyone

OCTOBER 13, 2022

It just takes some effort and some strategy. You can download my guide there that will tell you all about really getting yourself media-ready. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

AUGUST 25, 2022

And if you want a quick download to help you with it, go to www.3StepstoPRSuccess.com. So download that, figure out your back to school pitches, and I’ll see you in the media. So think back to school, head over to the YouTube channel, subscribe, ring the bell. 3StepstoPRSuccess.com.

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

JUNE 13, 2023

to shape their editorial strategy than they have in previous years.” You can download it here. >>> Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Further, more than half (54%) “say they are relying on” data about the amount.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Be more strategic. Give our services a try.

Media Relations 113

Media Relations Media Survey Pitching 113

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

MAY 16, 2017

Having all the goals outlined means that both sides understand the “why” behind the strategy. Outlining quarterly campaigns that may have include experiential events, new ways to reach influencers or a unique advertising strategy to drive downloads ensures your clients know you’re thinking of creative ways to get the job done.

Creativity 141

Creativity Measurement Pitching Internal 141

Cision

OCTOBER 14, 2016

Fortunately there are a few strategies to bring your zombified campaigns back from the dead. Get more tips that will breathe life back into your marketing campaigns by downloading Aligning Strategic Communications with Business Goals. But now it feels like your campaigns are zombies, and your audience is a ghost town.

Marketing 120

Marketing How To Measurement Instagram 120

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What are the main components of a successful PR strategy? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Presspage

FEBRUARY 10, 2020

Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance. Don’t look for free advertising. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. The world of marketing looks very different from what it once was.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. However, it is also a high-risk strategy, especially in B2B because, because the inertia is very hard to get over and momentum matters.

Study 144

Study Media Relations Media Measurement 144

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. The time is now to transform your marketing program.

Marketing 52

Marketing Technology Internal International 52

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. If you like this and you’d like to learn more, download your free blueprint at CaptivateandCash in.com/Blueprint. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130