Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Shift Communications

OCTOBER 27, 2017

In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Vice President, Marketing Technology. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Any unimportant and unnecessary documents like an old client report, or a receipt from six months, if you don’t need it – toss it.

Agency 75

Agency Analysis Social Media Advertising 75

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 177

Newspapers Industry Print Journalism 177

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. More specifically, Cision Impact Reports track: 1.

Measurement 75

Measurement How To B2C Infographics 75

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. Bottom line, social platforms exist to serve the needs of users and advertisers. There’s no technology answer. This is what serves the public conversation best.”

Twitter 136

Twitter Facebook Radio Interviews 136

Sword and the Script

JULY 14, 2020

When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. So, what can you do?

Survey 137

Survey Measurement System Education 137

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story.

Measurement 120

Measurement Study Data Agency 120

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Document Everything. Competition, especially on digital platforms, is more competitive than ever. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 93

Agency Trends Marketing Survey 93

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. The newest evolution in news may be right around the corner.

Facebook 120

Facebook Social Media Mobile Local 120

Beyond PR

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Evolution and History of Media Kits. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. Bottom line, social platforms exist to serve the needs of users and advertisers. There’s not a technology solution here, and that may be the heart of the problem.

Twitter 120

Twitter Facebook Radio Interviews 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She believes the same issues apply in advertising and PR. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” api.ai ( api.ai ). Also of note, Google now owns api.ai.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

AUGUST 5, 2020

“The strategy help that Contently has provided in getting our content strategy documented, getting the technology in place, all of that has been really valuable for the team,” Dennis said. That collaboration was the result of two years of effort developing the content program.

Financial 133

Financial Strategy Government Leadership 133

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. There are a lot of technology vendors out there pitching better collaboration. The Denny’s stunt was the brainchild of an advertiser and not a PR pro.

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

PR 20/20

SEPTEMBER 25, 2017

After attending a conference, speaking event or listening in on a webinar, always document your favorite ideas. American Advertising Federation. Who: Various leaders or members of local American Advertising Federation (AAF) chapters. Take Notes and Highlight Key Ideas. To do this, take notes throughout the event, session, etc.

Conference 62

Conference Marketing Local Advertising 62

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. This will also take new technology tools, but more importantly, unprecedented involvement on a strategic level by corporate communications pros. Susan Kostal | Stet. The robots are already here.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 102

Software Analysis Data Tools 102

Beyond PR

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. An exception would be a live event, where you want to document exactly what happened in real-time. RISING 2017 MEDIA TRENDS. About Nick Bell.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. To divine what it takes to get your agency to love you, consider the opposite: How can clients who pay their agencies millions of dollars still get their agencies to resent them?

Agency 0

Agency Advertising Advertising Leadership 0

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 2) Do customers really want relationships with brands?

Brand 78

Brand Branding Banking Consumer 78

David PR Group

JULY 28, 2015

At that moment, if a customer were to try to sneak off with a pastry, steal someone’s wallet or go on an epic rant about the price of an extra scoop of guacamole, there were dozens of people at the ready to document it. Law enforcement agencies have widely adopted dashboard cameras on police cars, again as the technology has improved.

Reputation 40

Reputation Viral Privacy Retail 40

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. 3) Money, charity and strategy drive news coverage.

Survey 76

Survey Media Relations Report Media 76

Scott Public Relations

NOVEMBER 10, 2022

Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. They can lead the paid advertising campaigns. For example, create a visual in which we see someone telling a big lie or making a promise, and then we see the truth.

How To 52

How To Insurance Insurance Ethics 52